EasyGoing Brand and Website
Dreamy, warm, and colorful. Remember vacation in the good old days? When Easygoing came to us, they had a clear idea about their brand and the direction for their visual identity.
For them, vacation is about collecting experiences, not buying equipment. They’d rather spend their vacations collecting experiences with their friends and loved ones than buying more gear to dump in the basement. Easygoing is all about the relaxing, affordable, and sustainable experience.
We embraced the nostalgic vacation feel through playful and cool graphic elements in dusty colors and helped them in the first steps on their journey. The website version number one tells the Easygoing story, and a more extended version is on its way.
Active vacations
With Easygoing, you can rent quality gear for your next trip. They speak to people who travel for both experience, fun in the sun, and relaxation. The sun and the ocean encapsulates the right vacation feeling. The wave conveys movement for an active holiday, and warm sunlight is what we all hope for on our holiday.
Active vacations
With Easygoing, you can rent quality gear for your next trip. They speak to people who travel for both experience, fun in the sun, and relaxation. The sun and the ocean encapsulates the right vacation feeling. The wave conveys movement for an active holiday, and warm sunlight is what we all hope for on our holiday.
Active vacations
With Easygoing, you can rent quality gear for your next trip. They speak to people who travel for both experience, fun in the sun, and relaxation. The sun and the ocean encapsulates the right vacation feeling. The wave conveys movement for an active holiday, and warm sunlight is what we all hope for on our holiday.
Active vacations
With Easygoing, you can rent quality gear for your next trip. They speak to people who travel for both experience, fun in the sun, and relaxation. The sun and the ocean encapsulates the right vacation feeling. The wave conveys movement for an active holiday, and warm sunlight is what we all hope for on our holiday.
Active vacations
With Easygoing, you can rent quality gear for your next trip. They speak to people who travel for both experience, fun in the sun, and relaxation. The sun and the ocean encapsulates the right vacation feeling. The wave conveys movement for an active holiday, and warm sunlight is what we all hope for on our holiday.
Retro and nostalgic vibes
The font in the visual language is inspired by Cooper Black, used in pop culture worldwide since 1966. The font has become emblematic of the late-'60s/early-'70s style and gives a retro feel and sense of nostalgia to the brand.
Retro and nostalgic vibes
The font in the visual language is inspired by Cooper Black, used in pop culture worldwide since 1966. The font has become emblematic of the late-'60s/early-'70s style and gives a retro feel and sense of nostalgia to the brand.
Retro and nostalgic vibes
The font in the visual language is inspired by Cooper Black, used in pop culture worldwide since 1966. The font has become emblematic of the late-'60s/early-'70s style and gives a retro feel and sense of nostalgia to the brand.
Retro and nostalgic vibes
The font in the visual language is inspired by Cooper Black, used in pop culture worldwide since 1966. The font has become emblematic of the late-'60s/early-'70s style and gives a retro feel and sense of nostalgia to the brand.
Retro and nostalgic vibes
The font in the visual language is inspired by Cooper Black, used in pop culture worldwide since 1966. The font has become emblematic of the late-'60s/early-'70s style and gives a retro feel and sense of nostalgia to the brand.
The visual concept
To Easygoing it was important that the visual identity was built on Easygoing's values. Both the logo, the images, and the broad color palette based on warm and dusty colors reference the sense of a down-to-earth, free-spirited playfulness and tabs into the nostalgia of the 70s.
The visual concept
To Easygoing it was important that the visual identity was built on Easygoing's values. Both the logo, the images, and the broad color palette based on warm and dusty colors reference the sense of a down-to-earth, free-spirited playfulness and tabs into the nostalgia of the 70s.
The visual concept
To Easygoing it was important that the visual identity was built on Easygoing's values. Both the logo, the images, and the broad color palette based on warm and dusty colors reference the sense of a down-to-earth, free-spirited playfulness and tabs into the nostalgia of the 70s.
The visual concept
To Easygoing it was important that the visual identity was built on Easygoing's values. Both the logo, the images, and the broad color palette based on warm and dusty colors reference the sense of a down-to-earth, free-spirited playfulness and tabs into the nostalgia of the 70s.
The visual concept
To Easygoing it was important that the visual identity was built on Easygoing's values. Both the logo, the images, and the broad color palette based on warm and dusty colors reference the sense of a down-to-earth, free-spirited playfulness and tabs into the nostalgia of the 70s.
Illustrations and badges
The illustrations are squint, uneven, imperfect, yet welcoming. They give a touch of humor and personality to the identity. By creating a naive and hand-drawn style, we emphasized the sense of community. The identity has multiple options and can be used both for marketing, packaging, and merchandise.
Illustrations and badges
The illustrations are squint, uneven, imperfect, yet welcoming. They give a touch of humor and personality to the identity. By creating a naive and hand-drawn style, we emphasized the sense of community. The identity has multiple options and can be used both for marketing, packaging, and merchandise.
Illustrations and badges
The illustrations are squint, uneven, imperfect, yet welcoming. They give a touch of humor and personality to the identity. By creating a naive and hand-drawn style, we emphasized the sense of community. The identity has multiple options and can be used both for marketing, packaging, and merchandise.
Illustrations and badges
The illustrations are squint, uneven, imperfect, yet welcoming. They give a touch of humor and personality to the identity. By creating a naive and hand-drawn style, we emphasized the sense of community. The identity has multiple options and can be used both for marketing, packaging, and merchandise.
Illustrations and badges
The illustrations are squint, uneven, imperfect, yet welcoming. They give a touch of humor and personality to the identity. By creating a naive and hand-drawn style, we emphasized the sense of community. The identity has multiple options and can be used both for marketing, packaging, and merchandise.
A personal experience
It was important to express warmth, authenticity, and quirkiness with a human touch to convey that Easygoing isn't a big corporate machine. They want to give each customer a personal experience. The gear you rent is personally delivered and picked up right at your hotel.
A personal experience
It was important to express warmth, authenticity, and quirkiness with a human touch to convey that Easygoing isn't a big corporate machine. They want to give each customer a personal experience. The gear you rent is personally delivered and picked up right at your hotel.
A personal experience
It was important to express warmth, authenticity, and quirkiness with a human touch to convey that Easygoing isn't a big corporate machine. They want to give each customer a personal experience. The gear you rent is personally delivered and picked up right at your hotel.
A personal experience
It was important to express warmth, authenticity, and quirkiness with a human touch to convey that Easygoing isn't a big corporate machine. They want to give each customer a personal experience. The gear you rent is personally delivered and picked up right at your hotel.
A personal experience
It was important to express warmth, authenticity, and quirkiness with a human touch to convey that Easygoing isn't a big corporate machine. They want to give each customer a personal experience. The gear you rent is personally delivered and picked up right at your hotel.
Gear up for vacation
Easygoing offers active vacations full of experiences without wasting unnecessary resources or money. They aim to provide the most sustainable gear on the market. The identity builds on the memories from the good old days, where everything was a little more laidback, and the summers were everlasting – but the identity looks to the future, taking sustainability seriously.
Gear up for vacation
Easygoing offers active vacations full of experiences without wasting unnecessary resources or money. They aim to provide the most sustainable gear on the market. The identity builds on the memories from the good old days, where everything was a little more laidback, and the summers were everlasting – but the identity looks to the future, taking sustainability seriously.
Gear up for vacation
Easygoing offers active vacations full of experiences without wasting unnecessary resources or money. They aim to provide the most sustainable gear on the market. The identity builds on the memories from the good old days, where everything was a little more laidback, and the summers were everlasting – but the identity looks to the future, taking sustainability seriously.
Gear up for vacation
Easygoing offers active vacations full of experiences without wasting unnecessary resources or money. They aim to provide the most sustainable gear on the market. The identity builds on the memories from the good old days, where everything was a little more laidback, and the summers were everlasting – but the identity looks to the future, taking sustainability seriously.
Gear up for vacation
Easygoing offers active vacations full of experiences without wasting unnecessary resources or money. They aim to provide the most sustainable gear on the market. The identity builds on the memories from the good old days, where everything was a little more laidback, and the summers were everlasting – but the identity looks to the future, taking sustainability seriously.
Explainer with animations
Based on the visual identity and the Easygoing universe, we created an explainer with animations explaining the concept.
Explainer with animations
Based on the visual identity and the Easygoing universe, we created an explainer with animations explaining the concept.
Explainer with animations
Based on the visual identity and the Easygoing universe, we created an explainer with animations explaining the concept.
Explainer with animations
Based on the visual identity and the Easygoing universe, we created an explainer with animations explaining the concept.
Explainer with animations
Based on the visual identity and the Easygoing universe, we created an explainer with animations explaining the concept.
Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.
Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.
