The Third Strike Campaign
The Decarceration Collective is a woman-powered initiative to free people sentenced to life in America's prisons for drugs and to end the unfair policies that put them there. We partnered with them to bring prisoners' stories of humanity and resilience to life.
They came to us with a wish to create a ‘secret weapon’ against the unjust “three strikes-law” in many American states. For years, they had been fighting the battle, and they needed a new perspective on their work – something to humanize the fates of people locked up for life due to three minor, drug-related offenses. The Third Strike Campaign centers around storytelling by zooming in on the prisoners and allowing them to speak for themselves – in their own words and voice.
Movie Trailer Experience
With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.
Movie Trailer Experience
With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.
Movie Trailer Experience
Movie Trailer Experience
With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.
With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.
Movie Trailer Experience
With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.
A Canvas of Stories
We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling
A Canvas of Stories
We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling
A Canvas of Stories
A Canvas of Stories
We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling
We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling
A Canvas of Stories
We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling
In Their Own Words
All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.
In Their Own Words
All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.
In Their Own Words
In Their Own Words
All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.
All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.
In Their Own Words
All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.
Storytelling with Tangible Results
The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says
Storytelling with Tangible Results
The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says
Storytelling with Tangible Results
Storytelling with Tangible Results
The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says
The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says
Storytelling with Tangible Results
The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says
I am so proud of Granyon’s work and the evolution into social impact storytelling! The final result of the campaign is 12 of the 14 men who we featured on the website are now free. It is pretty astounding that we have an 85% success rate. We even used the website to support our efforts to lobby and change the law. Overall, the campaign accomplished exactly what we set out to do: win freedom for people sentenced to life in prison for drugs and change the unfair law that put them there.
Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.
Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.
