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Shifting opinions on accessibility in architecture

Client:
Department of the Built Environment, Aalborg University
Type:
We applied:
Graphic design
Logo
Strategy
Social media
Website
Copywriting
Recognitions:
Honorable Mention - Awwwards
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Rumsans wants to inspire the construction industry to think differently about accessible architecture—an element which to many has been synonymous with checklists, rules, and not least, bad aesthetics. Department of the Built Environment, Aalborg University, wanted to exchange their regulations for inspiration. From this, the idea of ‘Rumsans’ (a Danish wordplay meaning, ‘sense of a room’) emerged—a website with good and aesthetic examples, knowledge, tips, and research about universal design.

It takes time to change an industry’s perception. But inspiration has proven to be an effective—and eye-opening—strategy. Since the site launched, we’ve been a close partner and assisted the team with anything from editorial direction to social media presence and copywriting.

Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
A graphic with different elements in the colors black, white and yellow. Part of Rumsans' visual identity.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
A graphic with different elements in the colors black, white and yellow. Part of Rumsans' visual identity.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
A graphic with different elements in the colors black, white and yellow. Part of Rumsans' visual identity.
A graphic with different elements in the colors black, white and yellow. Part of Rumsans' visual identity.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
A graphic with different elements in the colors black, white and yellow. Part of Rumsans' visual identity.
A graphic with different elements in the colors black, white and yellow. Part of Rumsans' visual identity.
A graphic with different elements in the colors black, white and yellow. Part of Rumsans' visual identity.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
A graphic with different elements in the colors black, white and yellow. Part of Rumsans' visual identity.
A graphic with different elements in the colors black, white and yellow. Part of Rumsans' visual identity.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Playful and recognizable
Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.
Posters with graphic elements in the colors black, white and yellow from the Rumsans visual identity. Man walking in front of posters.
Posters with graphic elements in the colors black, white and yellow from the Rumsans visual identity. Man walking in front of posters.
Posters with graphic elements in the colors black, white and yellow from the Rumsans visual identity. Man walking in front of posters.
Posters with graphic elements in the colors black, white and yellow from the Rumsans visual identity. Man walking in front of posters.
Posters with graphic elements in the colors black, white and yellow from the Rumsans visual identity. Man walking in front of posters.
Posters with graphic elements in the colors black, white and yellow from the Rumsans visual identity. Man walking in front of posters.
Posters with graphic elements in the colors black, white and yellow from the Rumsans visual identity. Man walking in front of posters.
Posters with graphic elements in the colors black, white and yellow from the Rumsans visual identity. Man walking in front of posters.
Posters with graphic elements in the colors black, white and yellow from the Rumsans visual identity. Man walking in front of posters.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
The visual identity of Rumsans with graphic elements in the colors black, white and yellow. A white tote bag with the graphic elements printed on it.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
The visual identity of Rumsans with graphic elements in the colors black, white and yellow. A white tote bag with the graphic elements printed on it.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
The visual identity of Rumsans with graphic elements in the colors black, white and yellow. A white tote bag with the graphic elements printed on it.
The visual identity of Rumsans with graphic elements in the colors black, white and yellow. A white tote bag with the graphic elements printed on it.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
The visual identity of Rumsans with graphic elements in the colors black, white and yellow. A white tote bag with the graphic elements printed on it.
The visual identity of Rumsans with graphic elements in the colors black, white and yellow. A white tote bag with the graphic elements printed on it.
The visual identity of Rumsans with graphic elements in the colors black, white and yellow. A white tote bag with the graphic elements printed on it.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
The visual identity of Rumsans with graphic elements in the colors black, white and yellow. A white tote bag with the graphic elements printed on it.
The visual identity of Rumsans with graphic elements in the colors black, white and yellow. A white tote bag with the graphic elements printed on it.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Signs and wayfinding
The visual identity of Rumsans is inspired by classic wayfinding elements – clear and tactile signs and symbols in our everyday life that help, nudge, and direct us to go the right way.
Business cards and note books printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Business cards and note books printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Business cards and note books printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Business cards and note books printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Business cards and note books printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Business cards and note books printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Business cards and note books printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Business cards and note books printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Business cards and note books printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Six slides from Rumsans’ brand guidelines incl. how to use the logo, what colors to use, and graphic elements.
Six slides from Rumsans’ brand guidelines incl. how to use the logo, what colors to use, and graphic elements.
Six slides from Rumsans’ brand guidelines incl. how to use the logo, what colors to use, and graphic elements.
Six slides from Rumsans’ brand guidelines incl. how to use the logo, what colors to use, and graphic elements.
Six slides from Rumsans’ brand guidelines incl. how to use the logo, what colors to use, and graphic elements.
Six slides from Rumsans’ brand guidelines incl. how to use the logo, what colors to use, and graphic elements.
Six slides from Rumsans’ brand guidelines incl. how to use the logo, what colors to use, and graphic elements.
Six slides from Rumsans’ brand guidelines incl. how to use the logo, what colors to use, and graphic elements.
Six slides from Rumsans’ brand guidelines incl. how to use the logo, what colors to use, and graphic elements.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Mobile phone displaying the Rumsans instagram on the screen. Black t-shirt printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Mobile phone displaying the Rumsans instagram on the screen. Black t-shirt printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Mobile phone displaying the Rumsans instagram on the screen. Black t-shirt printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Mobile phone displaying the Rumsans instagram on the screen. Black t-shirt printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Mobile phone displaying the Rumsans instagram on the screen. Black t-shirt printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Mobile phone displaying the Rumsans instagram on the screen. Black t-shirt printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Mobile phone displaying the Rumsans instagram on the screen. Black t-shirt printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Mobile phone displaying the Rumsans instagram on the screen. Black t-shirt printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Mobile phone displaying the Rumsans instagram on the screen. Black t-shirt printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
Social media management
Through interviews with the target group, we analyzed the way architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn.
The frontpage of the Rumsans website with navigation menu, pictures and editorial content.
The frontpage of the Rumsans website with navigation menu, pictures and editorial content.
The frontpage of the Rumsans website with navigation menu, pictures and editorial content.
The frontpage of the Rumsans website with navigation menu, pictures and editorial content.
The frontpage of the Rumsans website with navigation menu, pictures and editorial content.
The frontpage of the Rumsans website with navigation menu, pictures and editorial content.
The frontpage of the Rumsans website with navigation menu, pictures and editorial content.
The frontpage of the Rumsans website with navigation menu, pictures and editorial content.
The frontpage of the Rumsans website with navigation menu, pictures and editorial content.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Editorial support
You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
Menu system
With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.
I'm impressed with Granyon's understanding not only of Rumsans but also of universal design – their dedication and inspirational ideas about communicating universal design in the right way to the target group. Our collaboration is characterized by high professionalism and ambitions, and we continuously challenge each other.
Sidse Grangaard, Senior Researcher, Department of the Built Environment and project manager of Rumsans
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