Knowledge and insights drive every single thing we do. Revising a digital strategy, repositioning a brand. Finding a way to get heard in the digital landscape. It defines the rules of the game and let opportunities show. It provides an overview making it more likely to reach solutions that work in real life, and solve business needs.
Whether you're setting the new digital strategy, strengthen your brand position or creating value through campaigns or interactive design, it all starts with knowledge about your business and your customers. It also motivates the creative team to make that effort to connect your brand with your customer's everyday life.
With Granyon, we advise you and work with all aspects of creating great experiences through design. See us as the director of your movie, setting directions for everyone in the team. We do not charge you by the hour – we offer continuous personal advice and expertise at a fixed price. No surprises. We are with you all the way, and make sure you know and understand what you get, and what your customers will get out of it.
Revising a digital strategy, repositioning a brand. Finding a way to be heard in the digital landscape? Insights define the rules of the game and allow the opportunities to reveal themselves.
Insights are about setting the baseline. Before we know your current situation, we can't create a strategy to get to a different position. Insights are information about anything that is affecting or could be affected by the process. Any internal or external factor that will influence the result.
Big ideas are often risky or out of the ordinary. So rather than winning people over with a mere gut feeling or good looks, we help you supplement and validate your assumptions with real insights and data.
With a strategy by Granyon, you get a direction to follow and full understanding of the actions, big and small, that are necessary to get you to wherever you want to go. That way, you don't have to worry about everything changing.
We know what is going on in all your channels. But we are not ones to buy into fast and easy trends. We keep your strategy simple, down to earth, and lasting. The core is the humans – your customers – that going to use, engage, and get inspired by your brand, your services and products
We always start with thorough research of who you were, are, and want to be. Why you started the business, and what you want to achieve is essential in a durable strategy. Maybe you've been in the field for so long that it can be hard to put into words – we can help you make a strong statement and set the direction for your brand for the future.
A clear customer journey map
Everything your customer meets, online and offline, influences the way they perceive your brand – before, during, and after engaging with you. By mapping out this journey, we get a solid foundation for a strategy that supports your business and brand purpose.
Match your business's purpose with your customers' world
Based on business goals, brand purpose, and customer insights, we create the defining framework that will act as the guiding principles for the strategy. Now we can define a communication design that helps you reach new goals.
Along with the communications strategy, we provide you with the necessary tools that help you implement and measure the success of your content. You will have a plan, a list of actions, and concrete to-do's so your strategy can come into play and make a difference.
Want to know more?
Get ahold of CEO and strategist Mikkel on firstname.lastname@example.org
A strategy is about finding reasons why your audience should care about you. Branding is telling them again and again who you are, and how they can relate. Branding is stories and something for your customers to relate to and identify with.
These days you are in constant potential contact with your customers, so you need to be your brand and have an authentic and trustworthy voice. A clearly defined purpose will help define your personality and the potential for great stories to make your brand stand out.
The brand purpose defines the heart of everything you do. It tells the user why they should care, and it provides you with a clear guideline for any communication between your customer and your brand. If something falls out of your core story, you either shouldn't do it, or you have the wrong definition of your brand purpose. Keep this consistent, and your users become fans as they relate and feel they know everything about your brand.
Visual identity is a traditional discipline, but today interactivity and screen-based media adds opportunities to it. Typography choices, logo, colours, graphical shapes, grids, and media applications are always essential. But add interactivity, moving image, animation or even live data, and your visual identity can reach new levels.
Visual identity is about the first impression. But your branding is about more than that. What it says and how it acts every day shows in the content you produce. You don't have to leave this to chance. We work with styling photography, video, illustration, and other graphic assets. We plan and instruct moving images for your core stories. We help you establish a voice and tone guide, which will empower you to find the right words for anything you need to communicate.
Go from insight and strategy to a real, tested, responsive prototype in just five weeks.
Internal structures and years of habits can stand in the way for real change when it comes to communicating or selling your products online. Uncertainties and risk-taking seem impossible as positions or reputation are at stake. Or legacy technical solutions, that were expensive but fail to deliver on business goals.
Granyon will fast move you into something you can touch, see, feel and test, to allow for ideas to be proven right or wrong, without the same amount of time or financial risk. Moving fast is always crucial. Our team has a proven track record of achieving this.
As a web agency, we know that a concept is a proposed way of dealing with a challenge. It is illustrating a possible path explaining what it would do. Concepts should be initiated with speed in mind as we need to identify as many paths as possible, to be able to see right from wrong.
The best way to get ideas down is to put them on paper with a pen. It is fast; it allows for an ultra-quick visualisation of any idea. How should a solution be structured? How could we build it? How should it look? The purpose is to get ideas out of everyone's head so that we can see what works together and the ideas that are in conflict with eachother.
The sketches, post-its, the insights and the strategy now all come into one in an online prototype. This can be experienced on any platform from anywhere and therefore tested (remotely) on any target-group in any market. We usually run one-week iterations and test over the weekend, so we know what to adjust the following week.
Digital design is interactive in nature. From simply loading and scrolling down a webpage, to complex interactive solutions, with intelligent interfaces, that adapt to the individual user. Keep it as simple as possible, but not more simple than that.
It can be difficult to truly understand how your new website works and feels when you're presented with a new design in a Powerpoint presentation or as a simplified, clickable prototype. That is why we work with design in a full-blown website prototype with real content and your images. This way, you get to experience and test your new website before it is developed. Granyon is one of the leadning agencies in prototype design solutions. We offer speed and real experiences.
Text, film, animations, social media, and landing page powered campaigns. This content is weak in a Word document, but can come to life in the prototype. Our content team works closely with the design team and can help you understand the new opportunities and more engaging ways of communicating with your audience.
We design while we work with content and CMS setup. All elements are essential parts of the final experience. Design choices are better when based on real content. Content on the other hand can be re-written or reformed with live design input. This avoids design solutions that are far from real needs or technical limitations. They all work together as part of a unified experience, making the solution not only better but also easier to work with on a daily basis after the initial design proces is ended.
The way we work with prototyping, you will be able to interact and test it from the first raw concept sketches to the finished designed prototype – with real content. In some cases, we simply correct name servers to have your domain point to the prototype. And the prototype then becomes the website.
Several of our clients have chosen this, and today use the Webflow CMS to power their website. This is an extremely easy to use CMS - it's blazing fast and offers a very flexible set-up. It is based on a monthly plan that allows you to stay flexible and scalable. You can even add any custom designed e-commerce experience with payments powered by Stripe™.
For us, development is a part of the design. We bring in developers right from the beginning to get their creative inputs to combine data or make use of powerful integrations with other systems. We can test everything in our prototype environment.
Content production and management
Engaging and dynamic content is everything on any website. But your website is not an island. You have the option to be present on various platforms at the same time, but maybe with different perspectives and purposes. Combine your efforts, so you get to push content to your target audience – wherever they may be. We help you design your online presence that makes your business stay relevant to your current followers – and introduce you to new potential customers.
We can be your communications team on an on-going basis, produce and manage everything from text, images, and graphics on your website and social media. Or we can get you started with a set of tools, latest insights to your key platforms, and an easy to follow strategy.
As customers use your site, inadvertently you will discover new insights about your users, that are different from the ones we identified at the beginning of our collaboration. But with our prototype approach, changes or add-ons are easier and cheaper than ever.
Talk to us: email@example.com
Working at Granyon web agency should feel like home. No one will track how many hours you spend in the office. We want you to be able to fit your work life with the rest of your life. If you have kids, we expect you to pick them up often. If you have a wonderfully stupid cat that just sits on your keyboard all the time when you try to work from home, we completely understand. What matters is that we feel your passion and that you put your skills to work, in order to help our clients succeed.