Knowledge and insights drive every single thing we do. Revising a digital strategy, repositioning a brand. Finding a way to get heard in the digital landscape. It defines the rules of the game and let opportunities show. It provides an overview making it more likely to reach solutions that work in real life, and solve business needs.
Whether you're setting the new digital strategy, strengthen your brand position or creating value through campaigns or interactive design, it all starts with knowledge about your business and your customers. It also motivates the creative team to make that effort to connect your brand with your customer's everyday life.
With Granyon, we advise you and work with all aspects of creating great experiences through design. See us as the director of your movie, setting directions for everyone on the team. We do not charge you by the hour. Rather we offer continuous personal advice and expertise at your hands at a fixed price. We are with you all the way, and make sure you know and understand what you get, and what your customers will get out of it.
Revising a digital strategy, repositioning a brand. Finding a way to get heard in the digital landscape? Insights define the rules of the game and allow the opportunities to reveal themselves.
Insights are about setting the baseline. Before we know our current situation, we can't create a strategy to get to a different position. Insights are information about anything that is affecting or could be affected by the process. Any internal or external factor that will influence the result.
Big ideas are often risky or out of the ordinary. So rather than winning people over simply with a "gut feeling" or aesthetics, we help you supplement and validate your assumptions with real insights and data.
The world is overwhelmingly digital and fast moving and you could get the feeling that everything has changed once you finish reading this text.
A strategy from Granyon will help you set a direction and understand which actions, big and small, you need to take to move forward. We aim to detach it from the trends of the time or whatever latest technology people talk about. The core is about the humans, that will use your product.
Understanding the different touchpoints that the customer encounters before, during and after engaging with your brand will enable us to create a system that supports your business and brand purpose.
Based on business goals, brand purpose and customer insights we create the defining framework that will act as the guiding principles for the strategy.
At this point, we have clear business goals, insights, a clear strategy purpose, and guiding principles. In order to create a consistent customer experience and a meaningful connection to your brand, we set up a communication strategy with operational guidelines for all relevant platforms.
Along with the communication strategy we provide you with the necessary tools that help you both implement and measure the success of your content. You will have a plan, a list of actions and concrete to-do's so your strategy can come into play and make a difference.
Know more: get ahold of CEO and strategist Mikkel on firstname.lastname@example.org
A strategy is about finding reasons why your audience should care about you. Branding is telling them again and again who you are, and how they can relate. Branding is stories and something for me to relate to.
These days you are in constant potential contact with your customers, so you need to be your brand and have an authentic, believable voice. A clearly defined purpose will help define your personality and the potential for great stories to make your brand stand out can follow.
The brand purpose defines the heart of everything you do. It tells the user why they should care, and it provides you with a clear guideline for any communication between your customer and your brand. If something falls out of your core story, you either shouldn't do it, or you have the wrong definition of your brand purpose. Keep this consistent, and your users become fans as they relate and feel they know everything about your brand.
Visual identity is a traditional discipline, but today interactivity and screen based media adds opportunities to it. Typography choices, logo, colours, graphical shapes, grids, and media applications are always essential. But add interactivity, moving image, animation or even live data, and your visual identity can be taken to new levels.
Visual identity is about the first impression. But your branding is about more than that. What it says and how it acts every day shows in the content you produce. You don't have to leave this to chance. We work with styling photography, video, illustration, and other graphic assets. We plan and instruct moving images for your core stories. We help you establish a voice and tone guide, which will empower you to find the right words for anything you need to communicate.
Go from insight and strategy to a real, tested, responsive prototype in just five weeks.
Internal structures and years of habits can be in the way for real change when it comes to communicating or selling your product online. Uncertainties and risk-taking seem impossible as positions or reputation are at stake. Or legacy technical solutions, that were expensive, but fail to deliver on business goals.
Granyon will move you fast into something you can touch, see, feel and test, to allow for ideas to be proven right or wrong, without the same amount of time or financial risk. Moving fast is always crucial. Our team has a proven track record of achieving this.
As a web agency, we know that a concept is a proposed way of dealing with a challenge. It is illustrating a possible path explaining what it would do. Concepts should be initiated with speed in mind as we need to identify as many paths as possible, to be able to see right from wrong.
The best way to get ideas down is to put them on paper with a pen. It is fast; it allows for an ultra quick visualisation of any idea. How should a solution be structured? How could we build it? How should it look? The purpose is to get ideas out of everyone's head so that we can see which ones work together and which ones are conflicting.
The sketches, post-its, the insights and the strategy now all come into one in an online prototype. This can be experienced on any platform from anywhere and therefore tested (remotely) on any target-group in any market. We usually run one-week iterations and test over the weekend, so we know what to adjust the following week.
Be a part of a simple and straightforward process. Experience your new web design in interactive and easier to understand prototypes.
The kid has many names, and many don't realize the difference. It all comes down to scale: How much effort is needed to test the size of a project? We support – and often use – both approaches and everything in between. The challenges you seek to solve and the level of detail are up to you.
Text, translation, film, animations, social media, and campaigns. We at Granyon, web agency can help you bring the design to life. A great experience is only convincing if the overall customer journey offers consistent touch points. Because the content team works closely together with the design team, we make sure that the overall brand is in full sync with the purpose and communication strategy.
The concept now moves into a prototype. We build on several pages, and core user flows at a time. We present you with the initial prototype, and you can follow along with the progress. Along the way, you will be able to showcase the demo internally or use it for more formalized testing on your core audience.
Because it brings better results. The length of the sprints depends on the project. But the idea is to have different assumptions tested on you, your organization, selected customers and more. We design the sprints to fit your needs depending on schedule and budget.
Want beautiful design without expensive complex processes? Go ahead and contact us
The way we work with prototyping, you will be able to interact and test it from the first rough concept sketches to the finished designed prototype, with real content.
In the beginning, we test our initial assumptions: our concept thoughts. Will it work within the business? Will we be able to code it? Does it live up to our expectations?
Get ahold of CEO and strategist Mikkel on email@example.com
For us, development is a part of the design. We bring in developers right from the beginning to get their creative inputs to combine data or make use of exciting integrations. Together we test out the ideas in prototypes before the bigger development team takes over.
Content production and management
Whether you are launching a shiny new website, campaign or want to get more out of your current platforms, nothing will work without engaging, dynamic content.
Granyon can help your platforms become relevant to follow. We can be your communication team and on an ongoing basis produce and manage everything from text, images, graphics... on both websites and social. Give us a call and let us discuss what you dream of accomplishing for your brand.
Get ahold of us on firstname.lastname@example.org
Working at Granyon web agency should feel like home. No one will track how many hours you spend in the office. We want you to be able to fit your work life with the rest of your life. If you have kids, we expect you to pick them up often. If you have a wonderfully stupid cat that just sits on your keyboard all the time when you try to work from home, we completely understand. What matters is that we feel your passion and that you put your skills to work, in order to help our clients succeed.