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3 webshops in 29 countries. Designed, prototyped and tested
Going b2C with 6 tested executable and promising app concepts
Great user experience is good business. We will help you achieve it for your brand.
Call us to arrange a meeting, or simply read along.
Call us now +45 60 52 29 62
Our servicesContactGive your customers a perfect user experience with high fidelity prototyping
We team up with you to create a strategy, visual identity, or a website in a high fidelity fast prototype. A prototype that feels and behaves as a website should. A place for ideas and concepts to come to life way before the development team begins. This way, we can view, discuss, test, and improve any detail that will affect the final user experience.
We speak your language so you won't have to guess the meaning of or feel frustrated by industry buzzwords. We don't count hours – we focus on the right output within the agreed deadline. Changes are necessary, and we won't be held back by financial restraints.
Want to find out if we're the right partner for you? Let us set up a talk, and we will be happy to provide free and personalised advice for you to decide your next move. Get in touch today, and let's get started.
Ready to launch your content
Prototyping
Product design
Concept
Visual design
Strategy
Insights & data
Data Science & Insights
Strategy
Branding
innovation & prototyping
digital design
Data Science & Insights
Insights is about knowing and understanding the reality behind the project
Knowledge and insights drive every single thing we do. Revising a digital strategy, repositioning a brand. Finding a way to get heard in the digital landscape. It defines the rules of the game and let opportunities show. It provides an overview making it more likely to reach solutions that work in real life, and solve business needs.
Whether you're setting the new digital strategy, strengthen your brand position or creating value through campaigns or interactive design, it all starts with knowledge about your business and your customers. It also motivates the creative team to make that effort to connect your brand with your customer's everyday life.
Good customer experience is fundamental for your business. Users expect the best and will leave if they have to.
Creating it is complex and involves a chain of efforts, that all need careful attention in order to succeed.
With Granyon, we advise you and work with all aspects of creating great experiences through design. See us as the director of your movie, setting directions for everyone in the team. We do not charge you by the hour – we offer continuous personal advice and expertise at a fixed price. No surprises. We are with you all the way, and make sure you know and understand what you get, and what your customers will get out of it.
Let's start with a meeting
Truly understanding your users is essential. We use a string of proven methods and processes and add a dash of good old empathy to uncover and understand the unsaid or unseen.
It has to be done, but it does not have to take forever.
Knowledge and insights drive every single thing we do.
Revising a digital strategy, repositioning a brand. Finding a way to be heard in the digital landscape? Insights define the rules of the game and allow the opportunities to reveal themselves.
What are insights anyway?
Insights are about setting the baseline. Before we know your current situation, we can't create a strategy to get to a different position. Insights are information about anything that is affecting or could be affected by the process. Any internal or external factor that will influence the result.
Data and insights help ease the feeling of uncertainty
Big ideas are often risky or out of the ordinary. So rather than winning people over with a mere gut feeling or good looks, we help you supplement and validate your assumptions with real insights and data.
A strategy is a plan to get your brand to the point where you are in a better situation than you are now. Keep it simple and go fast from idea to something you can see and test with Granyon's unique way of designing solutions in prototypes
The world is overwhelmingly digital and fast moving and you could get the feeling that everything has changed once you finish reading this text.
A strategy by Granyon will help you set a direction and understand which actions, big and small, you need to take to move forward. We aim to detach it from the trends of the time or whatever latest technology people are talking about. The core is about the humans that are going to use your product.
Start with a clear customer journey map
Understanding the different touchpoints that the customer encounters before, during and after engaging with your brand will enable us to create a system that supports your business and brand purpose.
Match your business's purpose with your customer's world
Based on business goals, brand purpose and customer insights we create the defining framework that will act as the guiding principles for the strategy.
Now define a communication system
At this point, we have clear business goals, insights, a clear strategy purpose, and guiding principles. In order to create a consistent customer experience and a meaningful connection to your brand, we set up a communication strategy with operational guidelines for all relevant platforms.
Final delivery
Along with the communication strategy, we provide you with the necessary tools that help you implement and measure the success of your content. You will have a plan, a list of actions, and concrete to-do's so your strategy can come into play and make a difference.
Want to know more? Get ahold of CEO and strategist Mikkel on mnw@granyon.com
If branding is the way you talk, move and behave, the visual identity is how you look, smell and feel. Make sure they match.
A strategy is about finding reasons why your audience should care about you. Branding is telling them again and again who you are, and how they can relate. Branding is stories and something for your customers to relate to and identify with.
These days you are in constant potential contact with your customers, so you need to be your brand and have an authentic and trustworthy voice. A clearly defined purpose will help define your personality and the potential for great stories to make your brand stand out.
Brand purpose
The brand purpose defines the heart of everything you do. It tells the user why they should care, and it provides you with a clear guideline for any communication between your customer and your brand. If something falls out of your core story, you either shouldn't do it, or you have the wrong definition of your brand purpose. Keep this consistent, and your users become fans as they relate and feel they know everything about your brand.
Core visual identity: Dress well
Visual identity is a traditional discipline, but today interactivity and screen-based media adds opportunities to it. Typography choices, logo, colours, graphical shapes, grids, and media applications are always essential. But add interactivity, moving image, animation or even live data, and your visual identity can reach new levels.
Spot on content with on-brand voice & tone
Visual identity is about the first impression. But your branding is about more than that. What it says and how it acts every day shows in the content you produce. You don't have to leave this to chance. We work with styling photography, video, illustration, and other graphic assets. We plan and instruct moving images for your core stories. We help you establish a voice and tone guide, which will empower you to find the right words for anything you need to communicate.
Understand the creative concept as a unified direction based on insights, and the choices we have made regarding visuals and branding. We move from insights, ideas, and prototype to a tested solution in just a few weeks.
Go from insight and strategy to a real, tested, responsive prototype in just five weeks.
Internal structures and years of habits can stand in the way for real change when it comes to communicating or selling your products online. Uncertainties and risk-taking seem impossible as positions or reputation are at stake. Or legacy technical solutions, that were expensive but fail to deliver on business goals.
Granyon will fast move you into something you can touch, see, feel and test, to allow for ideas to be proven right or wrong, without the same amount of time or financial risk. Moving fast is always crucial. Our team has a proven track record of achieving this.
Choose from several concepts
As a web agency, we know that a concept is a proposed way of dealing with a challenge. It is illustrating a possible path explaining what it would do. Concepts should be initiated with speed in mind as we need to identify as many paths as possible, to be able to see right from wrong.
Starting out with basic prototyping: Paper and pen
The best way to get ideas down is to put them on paper with a pen. It is fast; it allows for an ultra-quick visualisation of any idea. How should a solution be structured? How could we build it? How should it look? The purpose is to get ideas out of everyone's head so that we can see what works together and the ideas that are in conflict with eachother.
Interactive prototyping: ultra fast to high fidelity
The sketches, post-its, the insights and the strategy now all come into one in an online prototype. This can be experienced on any platform from anywhere and therefore tested (remotely) on any target-group in any market. We usually run one-week iterations and test over the weekend, so we know what to adjust the following week.
What is design thinking? Why do organisations do 'design sprints'? What, in fact, does a digital designer do?
Digital design is interactive in nature. From simply loading and scrolling down a webpage, to complex interactive solutions, with intelligent interfaces, that adapt to the individual user. Keep it as simple as possible, but not more simple than that.
Demand a high fidelity prototype
It can be difficult to truly understand how your new website works and feels when you're presented with a new design in a Powerpoint presentation or as a simplified, clickable prototype. That is why we work with design in a full-blown website prototype with real content and your images. This way, you get to experience and test your new website before it is developed. Granyon is one of the leadning agencies in prototype design solutions. We offer speed and real experiences.
Your content will look great
Text, film, animations, social media, and landing page powered campaigns. This content is weak in a Word document, but can come to life in the prototype. Our content team works closely with the design team and can help you understand the new opportunities and more engaging ways of communicating with your audience.
Develop design, add content, and set up the CMS at the same time
We design while we work with content and CMS setup. All elements are essential parts of the final experience. Design choices are better when based on real content. Content on the other hand can be re-written or reformed with live design input. This avoids design solutions that are far from real needs or technical limitations. They all work together as part of a unified experience, making the solution not only better but also easier to work with on a daily basis after the initial design proces is ended.
In most cases, for mid to large scale websites, you can go live without any costly development phase. You get custom design og functionality at a fraction of the cost.
The way we work with prototyping, you will be able to interact and test it from the first raw concept sketches to the finished designed prototype – with real content. In some cases, we simply correct name servers to have your domain point to the prototype. And the prototype then becomes the website.
Go live with the prototype
Several of our clients have chosen this, and today use the Webflow CMS to power their website. This is an extremely easy to use CMS - it's blazing fast and offers a very flexible set-up. It is based on a monthly plan that allows you to stay flexible and scalable. You can even add any custom designed e-commerce experience with payments powered by Stripe™.
A design for any CMS
We always base our work on a prototype that can be delivered as a package with everything needed to develop the design in any cms such as Umbraco, Sharepoint or Wordpress. The package will contain the fully responsive design with alle assets plus the CSS, HTML and Javascript files. It will be easier than ever to have the development team implement.
Once your website is live, the real work starts. Ongoing maintenance, content production and optimisation to keep your investment alive and kicking.
Production ready design
For us, development is a part of the design. We bring in developers right from the beginning to get their creative inputs to combine data or make use of powerful integrations with other systems. Everything can be tested in our prototype environment.
Content production and management
Engaging dynamic content is everything on any website. But your website is not an island. You have the option to be present on various platforms at the same time, but maybe with different perspectives and purposes. Combine your efforts, so you get to push content to your target audience in form of email or social media, combined with a well thought on demand presence in form of your website or an app.
Granyon can help your platforms become relevant to follow. We can be your communication team and on an ongoing basis produce and manage everything from text, images, graphics... on both websites and social.
New features, new insights? Not a problem
As your site is used by customers, inadvertently you will discover new insights about your users, that we didn't catch in the design phase. But with the prototype approach, changes or add ons will be easier and cheaper than ever.
Let's get you started!
Talk to us: hello@granyon.com
A talk about pretotyping at the DI Sales Conference
Thanks for a great conference at the Danish Industry Sales Conference. Granyon gave a talk about how we used pretotyping in the development of the new international shop for VELUX A/S.
CBS Executive an interest-driven website
From everyone-sees-the-same to an interest-based website that brings the customer needs in the front. Based on data, interviews and test the new CBS Executive introduces a new, better customer experience based on the value and relevance they can offer the customers.
Exploring Design Impact: Designs VALUE in Danish companies
Granyon is featured as a case in a large analysis by Danish Design Centre and Danish Industry (DI). They found that 58% of Danish companies indicate that they use design in their business. 74% of them feel that design has a positive impact on their bottom line. 80% experience to design greatly strengthens their brand. 68% experience design application provides increased customer satisfaction.
Partnership between Granyon and 3dar
Granyon is thrilled to announce partnership with Argentina and US-based company 3dar. Through this relationship we now offer not only branding, design and digital solutions but also amazing engaging content in 3D, moving images & VR . With clients like Lay's, Perrier, Zappos and Google 3dar has capabilities and experience that we know will bring great value to our customers.
iAdvize and Granyon set out to build lasting brand relationships in Scandinavia and the UK
Granyon and iAdvize enter 2017 with a promising cooperation. As a design and business development agency, Granyon sees a great potential in integrating community chat as an option in both e-businesses, apps, NGO's or even more ordinary corporate web solutions.
Pursuing the perfect team for the right digital experience
The first impression when talking to Mikkel Noe Westh, the CEO of Danish digital agency Granyon, is that perhaps he is an idealist in search of a chimera. However one soon realizes that there is a very well thought trough structure and planned when it comes to setting up and agency that can inspire and delight employees, clients, and their audiences.
Granyon helps to shift the focus of Solar
Granyon helps to shift the focus of Solar which has historically served as a classical wholesale within the electrical, plumbing and ventilation technology. Solar Group discovered the qualities of design-thinking, working with Granyon
Forget Brexit. We are all Brenter.
Granyon is about great experiences, across companies and the people who work there or buy from them. With scandinavian designroots, our clients count international cooperations like Velux, Solar and Air Liquide plus our colleagues are danish, italian, german, irish and swiss.