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3 webshops in 29 countries. Designed, prototyped and tested
Going b2C with 6 tested executable and promising app concepts
Great user experience is good business. But hard.
To reach it you need a mix of several disciplines: strategy, visual identity, branding, interaction design, prototyping, content creation & management and more.
Read along or call us, to know more on how to create the right mix for your business.
Call us now +45 60 52 29 62
Our servicesContactGreat user experience requires several disciplines to work well together
We team up with you and work in high fidelity fast prototypes. You will immediately see and understand what is being designed and built. You will understand how choices will impact the final experience. You will be able to speak 'our language' so you wont have to guess, or feel frustrated by buzz words floating around at other agencies. You will get a partner, that does not count the hours, but focuses on continuously delivering on your solution, on time.
Chat to us, and know more, before you start your next project
Ready for launch your content
Prototyping
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Insights & data
Data Science & Insights
Strategy
Branding
innovation & prototyping
digital design
Data Science & Insights
Insights is about knowing and understanding the reality behind the project
Knowledge and insights drive every single thing we do. Revising a digital strategy, repositioning a brand. Finding a way to get heard in the digital landscape. It defines the rules of the game and let opportunities show. It provides an overview making it more likely to reach solutions that work in real life, and solve business needs.
Whether you're setting the new digital strategy, strengthen your brand position or creating value through campaigns or interactive design, it all starts with knowledge about your business and your customers. It also motivates the creative team to make that effort to connect your brand with your customer's everyday life.
As mentioned above, good experience is good business. Users will not care why something is not working, or why it is a hassle. They will leave if they can, or become fans, if your solution works.
It is complex and involves a chain of efforts, that all need to be catered for in order to succeed.
With Granyon, we advise you and work with all aspects of creating great experiences through design. See us as the director of your movie, setting directions for everyone on the team. We do not charge you by the hour. Rather we offer continuous personal advice and expertise at your hands at a fixed price. We are with you all the way, and make sure you know and understand what you get, and what your customers will get out of it.
Let's start with a meeting
Truly understanding your users is essential. We use a string of proven methods and processes, plus a dash of good old empathy, to uncover and understand the unsaid, or unseen.
It has to be done, but does not have to take forever.
Knowledge and insights drive every single thing we do.
Revising a digital strategy, repositioning a brand. Finding a way to get heard in the digital landscape? Insights define the rules of the game and allow the opportunities to reveal themselves.
How is 'insights' anyway?
Insights are about setting the baseline. Before we know our current situation, we can't create a strategy to get to a different position. Insights are information about anything that is affecting or could be affected by the process. Any internal or external factor that will influence the result.
Data and insights help ease the feeling of uncertainty
Big ideas are often risky or out of the ordinary. So rather than winning people over simply with a "gut feeling" or aesthetics, we help you supplement and validate your assumptions with real insights and data.
A Strategy is a plan to get your brand to the point where you are in a better situation than you are now. Keep it simple and go fast from idea to something you can see and test with Granyons unique way of designing solutions in prototypes
The world is overwhelmingly digital and fast moving and you could get the feeling that everything has changed once you finish reading this text.
A strategy from Granyon will help you set a direction and understand which actions, big and small, you need to take to move forward. We aim to detach it from the trends of the time or whatever latest technology people talk about. The core is about the humans, that will use your product.
Start with a clear customer journey map
Understanding the different touchpoints that the customer encounters before, during and after engaging with your brand will enable us to create a system that supports your business and brand purpose.
Match your business's purpose with your customer's world
Based on business goals, brand purpose and customer insights we create the defining framework that will act as the guiding principles for the strategy.
Now define a communication system
At this point, we have clear business goals, insights, a clear strategy purpose, and guiding principles. In order to create a consistent customer experience and a meaningful connection to your brand, we set up a communication strategy with operational guidelines for all relevant platforms.
Final delivery
Along with the communication strategy we provide you with the necessary tools that help you both implement and measure the success of your content. You will have a plan, a list of actions and concrete to-do's so your strategy can come into play and make a difference.
Know more: get ahold of CEO and strategist Mikkel on mnw@granyon.com
If branding is the way you talk, move and behave, the visual identity is how you look, smell and feel. Make sure they match.
A strategy is about finding reasons why your audience should care about you. Branding is telling them again and again who you are, and how they can relate. Branding is stories and something for me to relate to.
These days you are in constant potential contact with your customers, so you need to be your brand and have an authentic, believable voice. A clearly defined purpose will help define your personality and the potential for great stories to make your brand stand out can follow.
Brand purpose
The brand purpose defines the heart of everything you do. It tells the user why they should care, and it provides you with a clear guideline for any communication between your customer and your brand. If something falls out of your core story, you either shouldn't do it, or you have the wrong definition of your brand purpose. Keep this consistent, and your users become fans as they relate and feel they know everything about your brand.
Core visual identity: dress well
Visual identity is a traditional discipline, but today interactivity and screen based media adds opportunities to it. Typography choices, logo, colours, graphical shapes, grids, and media applications are always essential. But add interactivity, moving image, animation or even live data, and your visual identity can be taken to new levels.
Spot on content, with on-brand voice & tone
Visual identity is about the first impression. But your branding is about more than that. What it says and how it acts every day shows in the content you produce. You don't have to leave this to chance. We work with styling photography, video, illustration, and other graphic assets. We plan and instruct moving images for your core stories. We help you establish a voice and tone guide, which will empower you to find the right words for anything you need to communicate.
Understand the creative concept as a unified direction, based on insights, and the choices we have made regarding visuals and branding. We move from insights, ideas, and prototype, to tested solution in as littel as a few weeks.
Go from insight and strategy to a real, tested, responsive prototype in just five weeks.
Internal structures and years of habits can be in the way for real change when it comes to communicating or selling your product online. Uncertainties and risk-taking seem impossible as positions or reputation are at stake. Or legacy technical solutions, that were expensive, but fail to deliver on business goals.
Granyon will move you fast into something you can touch, see, feel and test, to allow for ideas to be proven right or wrong, without the same amount of time or financial risk. Moving fast is always crucial. Our team has a proven track record of achieving this.
Choose from several concepts
As a web agency, we know that a concept is a proposed way of dealing with a challenge. It is illustrating a possible path explaining what it would do. Concepts should be initiated with speed in mind as we need to identify as many paths as possible, to be able to see right from wrong.
Experts in the most basic prototyping: paper and pen
The best way to get ideas down is to put them on paper with a pen. It is fast; it allows for an ultra quick visualisation of any idea. How should a solution be structured? How could we build it? How should it look? The purpose is to get ideas out of everyone's head so that we can see which ones work together and which ones are conflicting.
Interactive prototyping: ultra fast to high fidelity
The sketches, post-its, the insights and the strategy now all come into one in an online prototype. This can be experienced on any platform from anywhere and therefore tested (remotely) on any target-group in any market. We usually run one-week iterations and test over the weekend, so we know what to adjust the following week.
A new company brand where you get the tools to stand out from the noise and become the company you've dreamed of.
Be a part of a simple and straightforward process. Experience your new web design in interactive and easier to understand prototypes.
Design thinking, prototype or pretotype?
The kid has many names, and many don't realize the difference. It all comes down to scale: How much effort is needed to test the size of a project? We support – and often use – both approaches and everything in between. The challenges you seek to solve and the level of detail are up to you.
Your content will look great
Text, translation, film, animations, social media, and campaigns. We at Granyon, web agency can help you bring the design to life. A great experience is only convincing if the overall customer journey offers consistent touch points. Because the content team works closely together with the design team, we make sure that the overall brand is in full sync with the purpose and communication strategy.
Your solution evolves quickly
The concept now moves into a prototype. We build on several pages, and core user flows at a time. We present you with the initial prototype, and you can follow along with the progress. Along the way, you will be able to showcase the demo internally or use it for more formalized testing on your core audience.
Experience transparent design sprints
Because it brings better results. The length of the sprints depends on the project. But the idea is to have different assumptions tested on you, your organization, selected customers and more. We design the sprints to fit your needs depending on schedule and budget.
Want beautiful design without expensive complex processes? Go ahead and contact us
Identities that make your brand stand out
The way we work with prototyping, you will be able to interact and test it from the first rough concept sketches to the finished designed prototype, with real content.
In the beginning, we test our initial assumptions: our concept thoughts. Will it work within the business? Will we be able to code it? Does it live up to our expectations?
Want to hear more about prototyping?
Your new brand look is just a few simple steps away. Reach out and begin the journey
Get ahold of CEO and strategist Mikkel on mnw@granyon.com
Yeah! Now you have a shiny new design, the tools to monitor and ongoingly optimize your business like a pro.
Production ready design
For us, development is a part of the design. We bring in developers right from the beginning to get their creative inputs to combine data or make use of exciting integrations. Together we test out the ideas in prototypes before the bigger development team takes over.
Content production and management
Whether you are launching a shiny new website, campaign or want to get more out of your current platforms, nothing will work without engaging, dynamic content.
Granyon can help your platforms become relevant to follow. We can be your communication team and on an ongoing basis produce and manage everything from text, images, graphics... on both websites and social. Give us a call and let us discuss what you dream of accomplishing for your brand.
Your brand new look is just a few simple steps away. Reach out and begin the journey
Get ahold of us on hello@granyon.com
A talk about pretotyping at the DI Sales Conference
Thanks for a great conference at the Danish Industry Sales Conference. Granyon gave a talk about how we used pretotyping in the development of the new international shop for VELUX A/S.
CBS Executive an interest-driven website
From everyone-sees-the-same to an interest-based website that brings the customer needs in the front. Based on data, interviews and test the new CBS Executive introduces a new, better customer experience based on the value and relevance they can offer the customers.
Exploring Design Impact: Designs VALUE in Danish companies
Granyon is featured as a case in a large analysis by Danish Design Centre and Danish Industry (DI). They found that 58% of Danish companies indicate that they use design in their business. 74% of them feel that design has a positive impact on their bottom line. 80% experience to design greatly strengthens their brand. 68% experience design application provides increased customer satisfaction.
Partnership between Granyon and 3dar
Granyon is thrilled to announce partnership with Argentina and US-based company 3dar. Through this relationship we now offer not only branding, design and digital solutions but also amazing engaging content in 3D, moving images & VR . With clients like Lay's, Perrier, Zappos and Google 3dar has capabilities and experience that we know will bring great value to our customers.
iAdvize and Granyon set out to build lasting brand relationships in Scandinavia and the UK
Granyon and iAdvize enter 2017 with a promising cooperation. As a design and business development agency, Granyon sees a great potential in integrating community chat as an option in both e-businesses, apps, NGO's or even more ordinary corporate web solutions.
Pursuing the perfect team for the right digital experience
The first impression when talking to Mikkel Noe Westh, the CEO of Danish digital agency Granyon, is that perhaps he is an idealist in search of a chimera. However one soon realizes that there is a very well thought trough structure and planned when it comes to setting up and agency that can inspire and delight employees, clients, and their audiences.
Granyon helps to shift the focus of Solar
Granyon helps to shift the focus of Solar which has historically served as a classical wholesale within the electrical, plumbing and ventilation technology. Solar Group discovered the qualities of design-thinking, working with Granyon
Forget Brexit. We are all Brenter.
Granyon is about great experiences, across companies and the people who work there or buy from them. With scandinavian designroots, our clients count international cooperations like Velux, Solar and Air Liquide plus our colleagues are danish, italian, german, irish and swiss.