Do you know what makes your customers change behavior and click "Buy now"? Looking for the right things gives you the answers to build the right solutions

Knowledge and insights drive every single thing we do. 

Revising a digital strategy, repositioning a brand. Finding a way to get heard in the digital landscape? Insights define the rules of the game and allow the opportunities to reveal themselves. 

How we understand 'insights.'

Insights are about setting the baseline. Before we know our current situation, we can't create a strategy to get to a different position. Insights are information about anything that is affecting or could be affected by the process. Any internal or external factor that will influence the result.

Data and insights help ease the feeling of uncertainty

Big ideas are often risky or out of the ordinary. So rather than winning people over simply with a "gut feeling" or aesthetics, we help you supplement and validate your assumptions with real insights and data.

Got a question or a comment about how our web agency works with data?

 Start with a meeting

A Strategy is a plan to get your brand to the point where you are in a better situation than you are now. Keep it simple and go fast from idea to something you can see and test with Granyon prototyping

Now that the world is overwhelmingly digital and fast moving, the feeling you can get is that everything has changed once you have read this text. 

Our role as a digital agency is to break it down and help you end up with an actionable strategy detached from the trends of the time or whatever latest technology people talk about. It is about humans, that will use your product.

Your brand stays. The medium and the trends change.

We give you a direction to steer after no matter the medium and the changing message along the way. In the end, it is about your brand and your business. 

Start with a clear customer journey

Understanding the different touchpoints that the customer encounters before, during and after engaging with your brand will enable us to create a system that supports your business and brand purpose.

Match your business's purpose with your customer's world

Based on business goals, brand purpose and customer insights we as a web agency can create the defining framework that will act as the guiding principles for the strategy. Global complexity has increased the need for unified communication and coordination across different parts of your organization. 

Now define a communication system

At this point, we have clear business goals, insights, a clear strategy purpose, and guiding principles. In order to create a consistent customer experience and a meaningful connection to your brand, we set up a communication strategy with operational guidelines for all relevant platforms.

Final delivery

Along with the communication strategy we provide you with the necessary tools that help you both implement and measure the success of your content.

You know the position your company should be in the future. Don't waste time with long processes. Contact Granyon now and see ideas come to life in fast, online prototypes

Get ahold of CEO and strategist Mikkel on mnw@granyon.com

Changing behavior is understanding your customers and connect with your brand. The Granyon process is few easy steps to stand out

A strategy is about finding reasons why your audience should care about you. Branding is telling them again and again who you are, and how they can relate. 

In digital media, you are in constant contact with your audience, so you need to be your brand and have an authentic, believable voice. Start defining clear purposes and the potential for great stories to make your brand stand out, will follow.

Brand purpose

The brand purpose defines the heart of everything you do. It tells the user why they should care, and it provides you with a clear guideline for any communication between your customer and your brand. If something falls out of your core story, you either shouldn't do it, or you have the wrong definition of your brand purpose. Keep this consistent, and your users become fans as they relate and feel they know everything about your brand.

Core visual identity: dress well

We see visual identity as a traditional discipline, but like to add interactivity and modern media opportunities to it. Typography, Logo, colors, shapes, grids, and media applications are always essential. But add interactivity, moving image, animation or even live data, and your visual identity can be taken to new levels. It is not a matter of overcomplicating it, but rather refining the experience more.

(Interactive) behavior affects the experience

Interactivity can change both your brand and your visual identity assets. Your audience loads your pages, sees your assets in the app and clicks or swipes them. It's important to account for how they behave and react to user input. Animations and transitions can be swift or smooth, slow or fast. All affecting the impression your customers get.

Spot on content, with on-brand voice & tone

Visual identity only takes your branding so far. What your brand says and how it acts every day shows in your content. You don't have to leave this to chance. We work with styling photography, illustration, and assets like icons. We plan and instruct moving images for your core stories. We help you establish a voice and tone guide, which will empower you to find the right words for anything you need to communicate. 

Any questions or comments about visual design & Identity to our web agency? 

Design and visual identity? Get ahold of Head of Visual Identity, Lea Thagaard Thomsen ltt@granyon.com

Branding and Campaigns? Get ahold of Mikkel Noe Westh on mnw@granyon.com