Knowledge and insights drive every single thing we do. Revising a digital strategy, repositioning a brand. Finding a way to get heard in the digital landscape. It defines the rules of the game and let opportunities show. It provides an overview making it more likely to reach solutions that work in real life, and solve business needs.
Whether you're setting the new digital strategy, strengthen your brand position or creating value through campaigns or interactive design, it all starts with knowledge about your business and your customers. It also motivates the creative team to make that effort to connect your brand with your customer's everyday life.
With Granyon, we advise you and work with all aspects of creating great experiences through design. See us as the director of your movie, setting directions for everyone on the team. We do not charge you by the hour. Rather we offer continuous personal advice and expertise at your hands at a fixed price. We are with you all the way, and make sure you know and understand what you get, and what your customers will get out of it.
Revising a digital strategy, repositioning a brand. Finding a way to get heard in the digital landscape? Insights define the rules of the game and allow the opportunities to reveal themselves.
Insights are about setting the baseline. Before we know our current situation, we can't create a strategy to get to a different position. Insights are information about anything that is affecting or could be affected by the process. Any internal or external factor that will influence the result.
Big ideas are often risky or out of the ordinary. So rather than winning people over simply with a "gut feeling" or aesthetics, we help you supplement and validate your assumptions with real insights and data.
The world is overwhelmingly digital and fast moving and you could get the feeling that everything has changed once you finish reading this text.
A strategy from Granyon will help you set a direction and understand which actions, big and small, you need to take to move forward. We aim to detach it from the trends of the time or whatever latest technology people talk about. The core is about the humans, that will use your product.
Understanding the different touchpoints that the customer encounters before, during and after engaging with your brand will enable us to create a system that supports your business and brand purpose.
Based on business goals, brand purpose and customer insights we create the defining framework that will act as the guiding principles for the strategy.
At this point, we have clear business goals, insights, a clear strategy purpose, and guiding principles. In order to create a consistent customer experience and a meaningful connection to your brand, we set up a communication strategy with operational guidelines for all relevant platforms.
Along with the communication strategy we provide you with the necessary tools that help you both implement and measure the success of your content. You will have a plan, a list of actions and concrete to-do's so your strategy can come into play and make a difference.
Know more: get ahold of CEO and strategist Mikkel on firstname.lastname@example.org
A strategy is about finding reasons why your audience should care about you. Branding is telling them again and again who you are, and how they can relate. Branding is stories and something for me to relate to.
These days you are in constant potential contact with your customers, so you need to be your brand and have an authentic, believable voice. A clearly defined purpose will help define your personality and the potential for great stories to make your brand stand out can follow.
The brand purpose defines the heart of everything you do. It tells the user why they should care, and it provides you with a clear guideline for any communication between your customer and your brand. If something falls out of your core story, you either shouldn't do it, or you have the wrong definition of your brand purpose. Keep this consistent, and your users become fans as they relate and feel they know everything about your brand.
Visual identity is a traditional discipline, but today interactivity and screen based media adds opportunities to it. Typography choices, logo, colours, graphical shapes, grids, and media applications are always essential. But add interactivity, moving image, animation or even live data, and your visual identity can be taken to new levels.
Visual identity is about the first impression. But your branding is about more than that. What it says and how it acts every day shows in the content you produce. You don't have to leave this to chance. We work with styling photography, video, illustration, and other graphic assets. We plan and instruct moving images for your core stories. We help you establish a voice and tone guide, which will empower you to find the right words for anything you need to communicate.
Go from insight and strategy to a real, tested, responsive prototype in just five weeks.
Internal structures and years of habits can be in the way for real change when it comes to communicating or selling your product online. Uncertainties and risk-taking seem impossible as positions or reputation are at stake. Or legacy technical solutions, that were expensive, but fail to deliver on business goals.
Granyon will move you fast into something you can touch, see, feel and test, to allow for ideas to be proven right or wrong, without the same amount of time or financial risk. Moving fast is always crucial. Our team has a proven track record of achieving this.
As a web agency, we know that a concept is a proposed way of dealing with a challenge. It is illustrating a possible path explaining what it would do. Concepts should be initiated with speed in mind as we need to identify as many paths as possible, to be able to see right from wrong.
The best way to get ideas down is to put them on paper with a pen. It is fast; it allows for an ultra quick visualisation of any idea. How should a solution be structured? How could we build it? How should it look? The purpose is to get ideas out of everyone's head so that we can see which ones work together and which ones are conflicting.
The sketches, post-its, the insights and the strategy now all come into one in an online prototype. This can be experienced on any platform from anywhere and therefore tested (remotely) on any target-group in any market. We usually run one-week iterations and test over the weekend, so we know what to adjust the following week.
Digital design is interactive in its nature. From simply loading and scrolling down a webpage, to complex interactive solutions, with intelligent interfaces, that adapt to the individual user. Keep it as simple as possible, but not more simple than that.
You will still find agencies, that will serve a design for you in a powerpoint, or a simplified clickable prototype. Today you can work with a design in a full blown website prototype, including real content. This makes it possible to truly understand and test the solution, before it is developed or used as the critical interface between customers and your business. Granyon is one of the leading agencies in prototyping design solutions. We offer speed and experience.
Text, film, animations, social media, and landing page powered campaigns. This content is weak in a word document, but can come to life in the prototype. We can help you with our the content team, who work closely with the design team, to better understand the new opportunities you will have, and the more engaging ways you can communicate.
We design while we work with content and CMS setup at the same time. All elements are important parts of the final experience. Design choices are better when based on real content. Content on the other hand can be rewritten or reformed with live design input. This avoids design solutions that are far from real needs or technical limitations. They all work together as part of a unified experience, making the solution not only better but also easier to work with on a daily basis, after the initial design proces is ended.
The way we work with prototyping, you will be able to interact and test it from the first rough concept sketches to the finished designed prototype, with real content. In some cases we simply correct name servers to have your domain point to the prototype. And the prototype then becomes the website.
Several of our clients have chose this, and today use the Webflow CMS to power their website. This is an extremely easy to use CMS, that is blazing fast and very flexible to set up. It is based on a monthly plan, that allows you to stay flexible and scalable. You can even add any custom designed e-commerce experience with payments powered by Stripe™.
For us, development is a part of the design. We bring in developers right from the beginning to get their creative inputs to combine data or make use of powerful integrations with other systems. Everything can be tested in our prototype environment.
Content production and management
Engaging dynamic content is everything on any website. But your website is not an island. You have the option to be present on various platforms at the same time, but maybe with different perspectives and purposes. Combine your efforts, so you get to push content to your target audience in form of email or social media, combined with a well thought on demand presence in form of your website or an app.
Granyon can help your platforms become relevant to follow. We can be your communication team and on an ongoing basis produce and manage everything from text, images, graphics... on both websites and social.
As your site is used by customers, inadvertently you will discover new insights about your users, that we didn't catch in the design phase. But with the prototype approach, changes or add ons will be easier and cheaper than ever.
Talk to us: email@example.com
Working at Granyon web agency should feel like home. No one will track how many hours you spend in the office. We want you to be able to fit your work life with the rest of your life. If you have kids, we expect you to pick them up often. If you have a wonderfully stupid cat that just sits on your keyboard all the time when you try to work from home, we completely understand. What matters is that we feel your passion and that you put your skills to work, in order to help our clients succeed.