Strategy & marketing
A great design – from logo to interaction – will get you a long way. But once your new identity or website is launched, the real work begins. How do people discover you, and more importantly, how do they remember you? People won’t remember what you said, but how you made them feel. That is why a word is a powerful tool. And the way it’s used, distributed, and exposed to your target group is a matter of making or breaking it.