LikeYOU!

Black man praying with his eyes closed.
Client
Convenient Intervation
Type
Visual identity
Services
Logo
Website
Colors
Campaigns
Design system
Webflow
Research
Recognitions
No items found.

Prioritizing your mental health is not a sign of weakness. It's an act of strength. 

Chris Young has experienced more hardship in his young life than most of us will in a whole lifetime. Wrestling to accept the loss of his older brother to suicide, he began to wonder how he could help detect when someone feels intense pain and left alone with their feelings.

He has now set out on the journey to start LikeYOU! that deals with the stigmas around mental health by promoting empowerment. The purpose of the project is to encourage people of color to journey towards a lifestyle of positive mental health and provide the tools to help remove the isolating effects of trauma.

We created the visual identity for LikeYOU! so that founder Chris and his team now have the tools to go out and raise money for what eventually will be an app and health tool, providing a space and community of shared experiences.

Thank you for trusting us with this assignment Chris! We’re positive you will make a great change in many people's lives.

A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
A mirroring reflection
The purpose of the LikeYOU! app is two-sided: it’s a tool to learn to accept the person you see in the mirror – to like YOUrself – and to find others in your situation – a person like YOU. The logo represents the double meaning with a reflection of the “i”. The reflection repeats as a graphic element and can be used for headlines, to emphasize important message, and make contrast between statements.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
Energetic, expressive, empowering
Unlike many health apps in the market, the color palette in the LikeYOU! universe is characterized by strong and eye-catching colors that signalize strength and empowerment. The color palette is possible to scale up or down depending on how expressive or corporate the design or layout should be.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
A community of shared experiences
LikeYOU! speaks to an overlooked group of people when it comes to mental health. When on the market, the app will inform the users of their mental state, give advice to help alleviate the pain, and provide a community of shared experiences.
"I realized a way to help empower people through the same technology that usually plays a part in their stress and depression. It can now be the tool that helps them embark on a healthy, empowering new beginning."
Chris Young/Co-founder of LikeYOU!

Care to see more?

Here are a few more cases for you to explore.
The Robert Film Award
Website
Graphic design
Copenhagen House of Food
Graphic design
Strategy
Website
Milford
Website
Strategy
Core story
Social media