FELT Brand + Website
Granyon designed a new visual identity and website in Webflow for FELT, a team of visual anthropologists who believe that films shouldn’t just be watched — they should be felt. With an anthropological approach rooted in authenticity, FELT gets closer to people and their stories, creating films that engage, move, and connect. The new platform reflects FELT’s method: listening, observing, and revealing what often remains unseen — anchoring powerful stories in the real world.
A camera’s recording frame
The FELT logo is inspired by the word felt as a defined field or area, while also referencing a camera’s recording frame with its four corner brackets. Here you can see the initial concept sketches for the logo. The final version appears on the next page.
A camera’s recording frame
The FELT logo is inspired by the word felt as a defined field or area, while also referencing a camera’s recording frame with its four corner brackets. Here you can see the initial concept sketches for the logo. The final version appears on the next page.
A camera’s recording frame
The FELT logo is inspired by the word felt as a defined field or area, while also referencing a camera’s recording frame with its four corner brackets. Here you can see the initial concept sketches for the logo. The final version appears on the next page.
A camera’s recording frame
The FELT logo is inspired by the word felt as a defined field or area, while also referencing a camera’s recording frame with its four corner brackets. Here you can see the initial concept sketches for the logo. The final version appears on the next page.
A camera’s recording frame
The FELT logo is inspired by the word felt as a defined field or area, while also referencing a camera’s recording frame with its four corner brackets. Here you can see the initial concept sketches for the logo. The final version appears on the next page.
Stand out with an orange accent
FELT’s color palette is simple and easily recognizable, built around a grayscale foundation with a primary orange accent that stands out and supports calls to action. In addition to the primary orange, less saturated variations can be used for flexibility, complemented by a warm gray that ties the palette together.
Stand out with an orange accent
FELT’s color palette is simple and easily recognizable, built around a grayscale foundation with a primary orange accent that stands out and supports calls to action. In addition to the primary orange, less saturated variations can be used for flexibility, complemented by a warm gray that ties the palette together.
Stand out with an orange accent
FELT’s color palette is simple and easily recognizable, built around a grayscale foundation with a primary orange accent that stands out and supports calls to action. In addition to the primary orange, less saturated variations can be used for flexibility, complemented by a warm gray that ties the palette together.
Stand out with an orange accent
FELT’s color palette is simple and easily recognizable, built around a grayscale foundation with a primary orange accent that stands out and supports calls to action. In addition to the primary orange, less saturated variations can be used for flexibility, complemented by a warm gray that ties the palette together.
Stand out with an orange accent
FELT’s color palette is simple and easily recognizable, built around a grayscale foundation with a primary orange accent that stands out and supports calls to action. In addition to the primary orange, less saturated variations can be used for flexibility, complemented by a warm gray that ties the palette together.
To introduce the new brand identity and quickly communicate the concept behind the logo, we created a brief transition animation displayed to visitors as they enter the site.
To introduce the new brand identity and quickly communicate the concept behind the logo, we created a brief transition animation displayed to visitors as they enter the site.
To introduce the new brand identity and quickly communicate the concept behind the logo, we created a brief transition animation displayed to visitors as they enter the site.
To introduce the new brand identity and quickly communicate the concept behind the logo, we created a brief transition animation displayed to visitors as they enter the site.
To introduce the new brand identity and quickly communicate the concept behind the logo, we created a brief transition animation displayed to visitors as they enter the site.
Films in the spotlight
We designed the site to let the films and case stories take center stage. The FELT team is dedicated to uncovering and conveying the emotions and narratives within each project — it’s never about putting themselves in the spotlight. Their mission is to make every case feel unique and deeply engaging. That’s why the website was built to elevate the films and case content, reflecting FELT’s culture while allowing their work to shine.
Films in the spotlight
We designed the site to let the films and case stories take center stage. The FELT team is dedicated to uncovering and conveying the emotions and narratives within each project — it’s never about putting themselves in the spotlight. Their mission is to make every case feel unique and deeply engaging. That’s why the website was built to elevate the films and case content, reflecting FELT’s culture while allowing their work to shine.
Films in the spotlight
We designed the site to let the films and case stories take center stage. The FELT team is dedicated to uncovering and conveying the emotions and narratives within each project — it’s never about putting themselves in the spotlight. Their mission is to make every case feel unique and deeply engaging. That’s why the website was built to elevate the films and case content, reflecting FELT’s culture while allowing their work to shine.
Films in the spotlight
We designed the site to let the films and case stories take center stage. The FELT team is dedicated to uncovering and conveying the emotions and narratives within each project — it’s never about putting themselves in the spotlight. Their mission is to make every case feel unique and deeply engaging. That’s why the website was built to elevate the films and case content, reflecting FELT’s culture while allowing their work to shine.
Films in the spotlight
We designed the site to let the films and case stories take center stage. The FELT team is dedicated to uncovering and conveying the emotions and narratives within each project — it’s never about putting themselves in the spotlight. Their mission is to make every case feel unique and deeply engaging. That’s why the website was built to elevate the films and case content, reflecting FELT’s culture while allowing their work to shine.
Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.
Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.
