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YMCA

Client
YMCA Minneapolis
Type
Core story and web design
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We all know The Village People’s all-time classic. But YMCA is much more. In fact, it’s a cultural institution, and a global brand based on strong values, and they play an essential role in local American communities. They were looking to boost the awareness around their daycare services in Minneapolis, Minnesota.

Through thorough research about the target group and decision-makers when it comes to daycare, we got into a highly competitive environment characterized by pressure and performance.

But the YMCA is different. Here, kids learn more than skills that prep them for school. What they offer is more than education – it’s culture. From this insight, we were able to create a new value proposition and overall campaign slogan: The Y starts here. ‍

The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here on a poster
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The campaign logo The Y starts here for The YMCA
The campaign logo The Y starts here for The YMCA
The campaign logo The Y starts here for The YMCA
The campaign logo The Y starts here for The YMCA
The campaign logo The Y starts here for The YMCA
The campaign logo The Y starts here for The YMCA
The campaign logo The Y starts here for The YMCA
The campaign logo The Y starts here for The YMCA
The campaign logo The Y starts here for The YMCA
A poster form the campaign Granyon made for The YMCA
A poster form the campaign Granyon made for The YMCA
A poster form the campaign Granyon made for The YMCA
A poster form the campaign Granyon made for The YMCA
A poster form the campaign Granyon made for The YMCA
A poster form the campaign Granyon made for The YMCA
A poster form the campaign Granyon made for The YMCA
A poster form the campaign Granyon made for The YMCA
A poster form the campaign Granyon made for The YMCA
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
The YMCA day care prototype design
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
The YMCA day care prototype design
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
The YMCA day care prototype design
The YMCA day care prototype design
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
The YMCA day care prototype design
The YMCA day care prototype design
The YMCA day care prototype design
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
The YMCA day care prototype design
The YMCA day care prototype design
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Showing images of people attending the YMCA day care centers
Showing images of people attending the YMCA day care centers
Showing images of people attending the YMCA day care centers
Showing images of people attending the YMCA day care centers
Showing images of people attending the YMCA day care centers
Showing images of people attending the YMCA day care centers
Showing images of people attending the YMCA day care centers
Showing images of people attending the YMCA day care centers
Showing images of people attending the YMCA day care centers
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