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YMCA

Client:
YMCA Minneapolis
Type:
Core story and web design
We applied:
Strategy
Core story & branding
Campaigns
Website
Recognitions:
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We all know The Village People’s all-time classic. But YMCA is much more. In fact, it’s a cultural institution, and a global brand based on strong values, and they play an essential role in local American communities. They were looking to boost the awareness around their daycare services in Minneapolis, Minnesota.

Through thorough research about the target group and decision-makers when it comes to daycare, we got into a highly competitive environment characterized by pressure and performance.

But the YMCA is different. Here, kids learn more than skills that prep them for school. What they offer is more than education – it’s culture. From this insight, we were able to create a new value proposition and overall campaign slogan: The Y starts here. ‍

The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
The Y starts here
The slogan went on to be used on posters, in social media activities, and simultaneously we work on a new structure and design of the YMCA daycare website. Presented and tested in an online prototype, we optimized information flows and calls-to-action.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
Website refresh
The YMCA website is part of a large scale YMCA Drupal framework. That does not always make changes easy but thanks to a close collaboration with the front-end development team, we managed to push some improvements to the design to provide a better user experience. Everything counts.
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