Potential Project is on a mission to create a more human world of work by helping leaders and teams to understand and manage their minds. The global organization has helped over 350,000 individuals and more than 500 clients to feel hopeful and inspired to begin working and leading in new ways.
Over the years, PP has published several books on leadership and the many challenges faced by leaders.
In connection with the release of the book “Compassionate Leadership – How to Do Hard Things in a Human Way,” PP asked us to create a book campaign that unfolds the most relevant points from the book and shows the work they do with companies and organizations around the world.
Based on data from thousands of leaders, employees, and companies in nearly 100 countries, Potential Project found that when leaders bring the right balance of compassion and wisdom, they foster much higher levels of employee engagement, performance, loyalty, and well-being for their people.
With this in mind, we created a fluent and calm web experience with video interviews with the authors as the bearing element.