Gunnar T. Strøm Visual identity
Gunnar T. Strøm specializes in wood manufacturing. Since 1960, they have traded wood and wooden products worldwide from their base in Denmark and helped their partners manage the entire production process – from initial idea to final product, focusing on sustainability, technology, and high quality.
In short: Gunnar T. Strøm lives and breathes wood.
Through subtle hints, the identity draws upon the beauty of wood and acknowledges the Gunnar T. Strøm history while looking to the future.
The logo
The elephant has been an integral part of the Gunnar T. Strøm logo since the founding of the company. It was updated to have a more clean and modern look. Combined with the circle stamp vector, the logo brings together the past and the present.
The logo
The elephant has been an integral part of the Gunnar T. Strøm logo since the founding of the company. It was updated to have a more clean and modern look. Combined with the circle stamp vector, the logo brings together the past and the present.
The logo
The elephant has been an integral part of the Gunnar T. Strøm logo since the founding of the company. It was updated to have a more clean and modern look. Combined with the circle stamp vector, the logo brings together the past and the present.
The logo
The elephant has been an integral part of the Gunnar T. Strøm logo since the founding of the company. It was updated to have a more clean and modern look. Combined with the circle stamp vector, the logo brings together the past and the present.
The logo
The elephant has been an integral part of the Gunnar T. Strøm logo since the founding of the company. It was updated to have a more clean and modern look. Combined with the circle stamp vector, the logo brings together the past and the present.
Natural color palette
The color palette is inspired by the colors found in nature. A blue color is added to give a corporate look to the identity. The colors can be combined in several ways depending on the situation and the message, Gunnar T. Strøm wishes to convey.
Natural color palette
The color palette is inspired by the colors found in nature. A blue color is added to give a corporate look to the identity. The colors can be combined in several ways depending on the situation and the message, Gunnar T. Strøm wishes to convey.
Natural color palette
The color palette is inspired by the colors found in nature. A blue color is added to give a corporate look to the identity. The colors can be combined in several ways depending on the situation and the message, Gunnar T. Strøm wishes to convey.
Natural color palette
The color palette is inspired by the colors found in nature. A blue color is added to give a corporate look to the identity. The colors can be combined in several ways depending on the situation and the message, Gunnar T. Strøm wishes to convey.
Natural color palette
The color palette is inspired by the colors found in nature. A blue color is added to give a corporate look to the identity. The colors can be combined in several ways depending on the situation and the message, Gunnar T. Strøm wishes to convey.
Discovering their purpose
Discovering their purpose
Discovering their purpose
Discovering their purpose
Discovering their purpose
Wood joinery as graphic element
The visual identity toolbox consists of module surfaces that can be put on top of images. The surfaces are ‘joint’ together, giving associations to the wood joinery craft.
Wood joinery as graphic element
The visual identity toolbox consists of module surfaces that can be put on top of images. The surfaces are ‘joint’ together, giving associations to the wood joinery craft.
Wood joinery as graphic element
The visual identity toolbox consists of module surfaces that can be put on top of images. The surfaces are ‘joint’ together, giving associations to the wood joinery craft.
Wood joinery as graphic element
The visual identity toolbox consists of module surfaces that can be put on top of images. The surfaces are ‘joint’ together, giving associations to the wood joinery craft.
Wood joinery as graphic element
The visual identity toolbox consists of module surfaces that can be put on top of images. The surfaces are ‘joint’ together, giving associations to the wood joinery craft.
Gilmer Sans
We chose Gilmer as the primary GTS brand typography, used wherever possible. A characteristic and easy-to-read font working in both small and large sizes.
Gilmer Sans
We chose Gilmer as the primary GTS brand typography, used wherever possible. A characteristic and easy-to-read font working in both small and large sizes.
Gilmer Sans
We chose Gilmer as the primary GTS brand typography, used wherever possible. A characteristic and easy-to-read font working in both small and large sizes.
Gilmer Sans
We chose Gilmer as the primary GTS brand typography, used wherever possible. A characteristic and easy-to-read font working in both small and large sizes.
Gilmer Sans
We chose Gilmer as the primary GTS brand typography, used wherever possible. A characteristic and easy-to-read font working in both small and large sizes.
Understanding their purpose
To get to know Gunnar T. Strøm better, we performed workshops, looked at the brand’s strengths and weaknesses, and how they are perceived by their customers and employees. This resulted in a clearer understanding of the Gunnar T. Strøm purpose and ultimately led to the core story from which the visual identity was created.
Understanding their purpose
To get to know Gunnar T. Strøm better, we performed workshops, looked at the brand’s strengths and weaknesses, and how they are perceived by their customers and employees. This resulted in a clearer understanding of the Gunnar T. Strøm purpose and ultimately led to the core story from which the visual identity was created.
Understanding their purpose
To get to know Gunnar T. Strøm better, we performed workshops, looked at the brand’s strengths and weaknesses, and how they are perceived by their customers and employees. This resulted in a clearer understanding of the Gunnar T. Strøm purpose and ultimately led to the core story from which the visual identity was created.
Understanding their purpose
To get to know Gunnar T. Strøm better, we performed workshops, looked at the brand’s strengths and weaknesses, and how they are perceived by their customers and employees. This resulted in a clearer understanding of the Gunnar T. Strøm purpose and ultimately led to the core story from which the visual identity was created.
Understanding their purpose
To get to know Gunnar T. Strøm better, we performed workshops, looked at the brand’s strengths and weaknesses, and how they are perceived by their customers and employees. This resulted in a clearer understanding of the Gunnar T. Strøm purpose and ultimately led to the core story from which the visual identity was created.
Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.
Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.
