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Crysound Visual Identity & Website

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Crysound Visual Identity & Website

CRYSOUND specializes in precision audio measurement, delivering solutions that span from ensuring flawless sound quality in consumer electronics like iPods, to detecting potentially hazardous gas leaks through pioneering technology. With a commitment to safeguarding both quality and safety, CRYSOUND is a trusted guardian in the realm of audio precision.

Granyon was tasked with helping CRYSOUND, a visionary company based in Hangzhou, China, penetrate the US and EU markets. This collaboration focused on a comprehensive brand refresh and crafting a website that aligns with Western design aesthetics.

During our visit to CRYSOUND's headquarters in Hangzhou, the Granyon team gained deep insights into a company that marries technology and craftsmanship with the precision of a high-end watchmaker. This visit was instrumental in shaping a brand narrative that communicates CRYSOUND’s commitment to innovation and excellence in a way that resonates with Western markets.

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CRYSOUND before

CRYSOUND, a high-tech B2B company, aimed to enhance its communication and design to reflect quality and appeal to US and EU aesthetics. Granyon dedicated significant time to understanding CRYSOUND's products, production processes, competitors, and target markets before making any design decisions. The new logo and visual identity were crafted to encapsulate this extensive research, creating a brand that communicates accessibility and quality, and resonates with their international audience.

CRYSOUND before

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CRYSOUND, a high-tech B2B company, aimed to enhance its communication and design to reflect quality and appeal to US and EU aesthetics. Granyon dedicated significant time to understanding CRYSOUND's products, production processes, competitors, and target markets before making any design decisions. The new logo and visual identity were crafted to encapsulate this extensive research, creating a brand that communicates accessibility and quality, and resonates with their international audience.

CRYSOUND before

CRYSOUND, a high-tech B2B company, aimed to enhance its communication and design to reflect quality and appeal to US and EU aesthetics. Granyon dedicated significant time to understanding CRYSOUND's products, production processes, competitors, and target markets before making any design decisions. The new logo and visual identity were crafted to encapsulate this extensive research, creating a brand that communicates accessibility and quality, and resonates with their international audience.

CRYSOUND before

CRYSOUND, a high-tech B2B company, aimed to enhance its communication and design to reflect quality and appeal to US and EU aesthetics. Granyon dedicated significant time to understanding CRYSOUND's products, production processes, competitors, and target markets before making any design decisions. The new logo and visual identity were crafted to encapsulate this extensive research, creating a brand that communicates accessibility and quality, and resonates with their international audience.

CRYSOUND before

CRYSOUND, a high-tech B2B company, aimed to enhance its communication and design to reflect quality and appeal to US and EU aesthetics. Granyon dedicated significant time to understanding CRYSOUND's products, production processes, competitors, and target markets before making any design decisions. The new logo and visual identity were crafted to encapsulate this extensive research, creating a brand that communicates accessibility and quality, and resonates with their international audience.

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A brand centered around sound

Everything CRYSOUND does is centered around sound. Whether ensuring safety by measuring gas leaks or optimizing the latest Apple iPods and Beats headsets, CRYSOUND works behind the scenes to deliver top-tier service and quality to their clients.

A brand centered around sound

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Everything CRYSOUND does is centered around sound. Whether ensuring safety by measuring gas leaks or optimizing the latest Apple iPods and Beats headsets, CRYSOUND works behind the scenes to deliver top-tier service and quality to their clients.

A brand centered around sound

Everything CRYSOUND does is centered around sound. Whether ensuring safety by measuring gas leaks or optimizing the latest Apple iPods and Beats headsets, CRYSOUND works behind the scenes to deliver top-tier service and quality to their clients.

A brand centered around sound

Everything CRYSOUND does is centered around sound. Whether ensuring safety by measuring gas leaks or optimizing the latest Apple iPods and Beats headsets, CRYSOUND works behind the scenes to deliver top-tier service and quality to their clients.

A brand centered around sound

Everything CRYSOUND does is centered around sound. Whether ensuring safety by measuring gas leaks or optimizing the latest Apple iPods and Beats headsets, CRYSOUND works behind the scenes to deliver top-tier service and quality to their clients.

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We greatly appreciate the effort and creativity the brilliant designers have put into our project. I hope you guys can give the brand more possibilities.

Peipei Hou, Vice president at CRYSOUND
And what about you?

Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.  

And what about you?

Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.  

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