EasyGoing Brand og Hjemmeside
Kan du huske ferier i de gode gamle dage? Da EasyGoing kom til os, havde de en klar idé om deres brand og retningen for deres visuelle identitet. For dem handler ferie om at samle oplevelser, ikke om at købe udstyr. De vil hellere bruge tiden på at skabe minder med venner og familie end på at fylde kælderen med mere gear.
EasyGoing står for en afslappet, tilgængelig og mere bæredygtig ferieoplevelse. Den nostalgiske feriestemning blev omsat til legende og cool grafiske elementer i støvede farver, som dannede fundamentet for branddesignet.
Vi hjalp dem med de første skridt på rejsen, hvor første version af hjemmesiden fortæller EasyGoing-historien. En udvidet version af sitet er på vej.
Active vacations
With Easygoing, you can rent quality gear for your next trip. They speak to people who travel for both experience, fun in the sun, and relaxation. The sun and the ocean encapsulates the right vacation feeling. The wave conveys movement for an active holiday, and warm sunlight is what we all hope for on our holiday.
Active vacations
With Easygoing, you can rent quality gear for your next trip. They speak to people who travel for both experience, fun in the sun, and relaxation. The sun and the ocean encapsulates the right vacation feeling. The wave conveys movement for an active holiday, and warm sunlight is what we all hope for on our holiday.
Active vacations
With Easygoing, you can rent quality gear for your next trip. They speak to people who travel for both experience, fun in the sun, and relaxation. The sun and the ocean encapsulates the right vacation feeling. The wave conveys movement for an active holiday, and warm sunlight is what we all hope for on our holiday.
Active vacations
With Easygoing, you can rent quality gear for your next trip. They speak to people who travel for both experience, fun in the sun, and relaxation. The sun and the ocean encapsulates the right vacation feeling. The wave conveys movement for an active holiday, and warm sunlight is what we all hope for on our holiday.
Active vacations
With Easygoing, you can rent quality gear for your next trip. They speak to people who travel for both experience, fun in the sun, and relaxation. The sun and the ocean encapsulates the right vacation feeling. The wave conveys movement for an active holiday, and warm sunlight is what we all hope for on our holiday.
Retro and nostalgic vibes
The font in the visual language is inspired by Cooper Black, used in pop culture worldwide since 1966. The font has become emblematic of the late-'60s/early-'70s style and gives a retro feel and sense of nostalgia to the brand.
Retro and nostalgic vibes
The font in the visual language is inspired by Cooper Black, used in pop culture worldwide since 1966. The font has become emblematic of the late-'60s/early-'70s style and gives a retro feel and sense of nostalgia to the brand.
Retro and nostalgic vibes
The font in the visual language is inspired by Cooper Black, used in pop culture worldwide since 1966. The font has become emblematic of the late-'60s/early-'70s style and gives a retro feel and sense of nostalgia to the brand.
Retro and nostalgic vibes
The font in the visual language is inspired by Cooper Black, used in pop culture worldwide since 1966. The font has become emblematic of the late-'60s/early-'70s style and gives a retro feel and sense of nostalgia to the brand.
Retro and nostalgic vibes
The font in the visual language is inspired by Cooper Black, used in pop culture worldwide since 1966. The font has become emblematic of the late-'60s/early-'70s style and gives a retro feel and sense of nostalgia to the brand.
The visual concept
To Easygoing it was important that the visual identity was built on Easygoing's values. Both the logo, the images, and the broad color palette based on warm and dusty colors reference the sense of a down-to-earth, free-spirited playfulness and tabs into the nostalgia of the 70s.
The visual concept
To Easygoing it was important that the visual identity was built on Easygoing's values. Both the logo, the images, and the broad color palette based on warm and dusty colors reference the sense of a down-to-earth, free-spirited playfulness and tabs into the nostalgia of the 70s.
The visual concept
To Easygoing it was important that the visual identity was built on Easygoing's values. Both the logo, the images, and the broad color palette based on warm and dusty colors reference the sense of a down-to-earth, free-spirited playfulness and tabs into the nostalgia of the 70s.
The visual concept
To Easygoing it was important that the visual identity was built on Easygoing's values. Both the logo, the images, and the broad color palette based on warm and dusty colors reference the sense of a down-to-earth, free-spirited playfulness and tabs into the nostalgia of the 70s.
The visual concept
To Easygoing it was important that the visual identity was built on Easygoing's values. Both the logo, the images, and the broad color palette based on warm and dusty colors reference the sense of a down-to-earth, free-spirited playfulness and tabs into the nostalgia of the 70s.
Illustrations and badges
The illustrations are squint, uneven, imperfect, yet welcoming. They give a touch of humor and personality to the identity. By creating a naive and hand-drawn style, we emphasized the sense of community. The identity has multiple options and can be used both for marketing, packaging, and merchandise.
Illustrations and badges
The illustrations are squint, uneven, imperfect, yet welcoming. They give a touch of humor and personality to the identity. By creating a naive and hand-drawn style, we emphasized the sense of community. The identity has multiple options and can be used both for marketing, packaging, and merchandise.
Illustrations and badges
The illustrations are squint, uneven, imperfect, yet welcoming. They give a touch of humor and personality to the identity. By creating a naive and hand-drawn style, we emphasized the sense of community. The identity has multiple options and can be used both for marketing, packaging, and merchandise.
Illustrations and badges
The illustrations are squint, uneven, imperfect, yet welcoming. They give a touch of humor and personality to the identity. By creating a naive and hand-drawn style, we emphasized the sense of community. The identity has multiple options and can be used both for marketing, packaging, and merchandise.
Illustrations and badges
The illustrations are squint, uneven, imperfect, yet welcoming. They give a touch of humor and personality to the identity. By creating a naive and hand-drawn style, we emphasized the sense of community. The identity has multiple options and can be used both for marketing, packaging, and merchandise.
A personal experience
It was important to express warmth, authenticity, and quirkiness with a human touch to convey that Easygoing isn't a big corporate machine. They want to give each customer a personal experience. The gear you rent is personally delivered and picked up right at your hotel.
A personal experience
It was important to express warmth, authenticity, and quirkiness with a human touch to convey that Easygoing isn't a big corporate machine. They want to give each customer a personal experience. The gear you rent is personally delivered and picked up right at your hotel.
A personal experience
It was important to express warmth, authenticity, and quirkiness with a human touch to convey that Easygoing isn't a big corporate machine. They want to give each customer a personal experience. The gear you rent is personally delivered and picked up right at your hotel.
A personal experience
It was important to express warmth, authenticity, and quirkiness with a human touch to convey that Easygoing isn't a big corporate machine. They want to give each customer a personal experience. The gear you rent is personally delivered and picked up right at your hotel.
A personal experience
It was important to express warmth, authenticity, and quirkiness with a human touch to convey that Easygoing isn't a big corporate machine. They want to give each customer a personal experience. The gear you rent is personally delivered and picked up right at your hotel.
Gear up for vacation
Easygoing offers active vacations full of experiences without wasting unnecessary resources or money. They aim to provide the most sustainable gear on the market. The identity builds on the memories from the good old days, where everything was a little more laidback, and the summers were everlasting – but the identity looks to the future, taking sustainability seriously.
Gear up for vacation
Easygoing offers active vacations full of experiences without wasting unnecessary resources or money. They aim to provide the most sustainable gear on the market. The identity builds on the memories from the good old days, where everything was a little more laidback, and the summers were everlasting – but the identity looks to the future, taking sustainability seriously.
Gear up for vacation
Easygoing offers active vacations full of experiences without wasting unnecessary resources or money. They aim to provide the most sustainable gear on the market. The identity builds on the memories from the good old days, where everything was a little more laidback, and the summers were everlasting – but the identity looks to the future, taking sustainability seriously.
Gear up for vacation
Easygoing offers active vacations full of experiences without wasting unnecessary resources or money. They aim to provide the most sustainable gear on the market. The identity builds on the memories from the good old days, where everything was a little more laidback, and the summers were everlasting – but the identity looks to the future, taking sustainability seriously.
Gear up for vacation
Easygoing offers active vacations full of experiences without wasting unnecessary resources or money. They aim to provide the most sustainable gear on the market. The identity builds on the memories from the good old days, where everything was a little more laidback, and the summers were everlasting – but the identity looks to the future, taking sustainability seriously.
Explainer with animations
Based on the visual identity and the Easygoing universe, we created an explainer with animations explaining the concept.
Explainer with animations
Based on the visual identity and the Easygoing universe, we created an explainer with animations explaining the concept.
Explainer with animations
Based on the visual identity and the Easygoing universe, we created an explainer with animations explaining the concept.
Explainer with animations
Based on the visual identity and the Easygoing universe, we created an explainer with animations explaining the concept.
Explainer with animations
Based on the visual identity and the Easygoing universe, we created an explainer with animations explaining the concept.
Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.
Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.
