
Illinois Prison Project Brand & Hjemmeside
Fængselssystemet i Illinois efterlader kun lidt plads til medmenneskelighed, og der er begrænset anerkendelse af, at mennesker kan forandre sig og udvikle sig inden for det strafferetlige system. Illinois Prison Project arbejder imod regressiv lovgivning, racistiske praksisser og et system, der behandler mennesker som udskiftelige, med en mission forankret i håb, empati og menneskelighed.
Vi hjalp med at formulere IPP’s kernefortælling og udviklede et stærkt nyt logo samt en samlet visuel identitet. Det hele blev samlet i deres nye, dynamiske hjemmeside implementeret i Webflow.
I dag har IPP et branding- og kommunikationsfundament, der understøtter deres næste skridt i arbejdet for håb og retfærdighed, sammen med indsatte og deres pårørende, mod et mere humant og retfærdigt system.
A logo based on hope
The new logo was developed based on several workshops where the project team brought forward the values we wanted to support. "Hope" was the superior value. IPP fights every day to bring hope to the incarcerated, their loved ones, and the community.

A logo based on hope
The new logo was developed based on several workshops where the project team brought forward the values we wanted to support. "Hope" was the superior value. IPP fights every day to bring hope to the incarcerated, their loved ones, and the community.



A logo based on hope
The new logo was developed based on several workshops where the project team brought forward the values we wanted to support. "Hope" was the superior value. IPP fights every day to bring hope to the incarcerated, their loved ones, and the community.
A logo based on hope
The new logo was developed based on several workshops where the project team brought forward the values we wanted to support. "Hope" was the superior value. IPP fights every day to bring hope to the incarcerated, their loved ones, and the community.

A logo based on hope
The new logo was developed based on several workshops where the project team brought forward the values we wanted to support. "Hope" was the superior value. IPP fights every day to bring hope to the incarcerated, their loved ones, and the community.

A design system to handle various content
The visual identity had to accommodate a reality where IPP can use all kinds of images and text. Many of the stories and pictures are taken by the families of the incarcerated. We focused on creating a recognizable brand and have a flexible and easy-to-use framework for the team at IPP.

A design system to handle various content
The visual identity had to accommodate a reality where IPP can use all kinds of images and text. Many of the stories and pictures are taken by the families of the incarcerated. We focused on creating a recognizable brand and have a flexible and easy-to-use framework for the team at IPP.




A design system to handle various content
The visual identity had to accommodate a reality where IPP can use all kinds of images and text. Many of the stories and pictures are taken by the families of the incarcerated. We focused on creating a recognizable brand and have a flexible and easy-to-use framework for the team at IPP.
A design system to handle various content
The visual identity had to accommodate a reality where IPP can use all kinds of images and text. Many of the stories and pictures are taken by the families of the incarcerated. We focused on creating a recognizable brand and have a flexible and easy-to-use framework for the team at IPP.


A design system to handle various content
The visual identity had to accommodate a reality where IPP can use all kinds of images and text. Many of the stories and pictures are taken by the families of the incarcerated. We focused on creating a recognizable brand and have a flexible and easy-to-use framework for the team at IPP.

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A unique visual identity
By utilizing the graphic elements from the identity, the circle and the bars, we made a system to put a frosted effect on images or simply used a circle frame. We used the design system on both the website and social media posts to create an immediately recognizable brand.

A unique visual identity
By utilizing the graphic elements from the identity, the circle and the bars, we made a system to put a frosted effect on images or simply used a circle frame. We used the design system on both the website and social media posts to create an immediately recognizable brand.




A unique visual identity
By utilizing the graphic elements from the identity, the circle and the bars, we made a system to put a frosted effect on images or simply used a circle frame. We used the design system on both the website and social media posts to create an immediately recognizable brand.
A unique visual identity
By utilizing the graphic elements from the identity, the circle and the bars, we made a system to put a frosted effect on images or simply used a circle frame. We used the design system on both the website and social media posts to create an immediately recognizable brand.


A unique visual identity
By utilizing the graphic elements from the identity, the circle and the bars, we made a system to put a frosted effect on images or simply used a circle frame. We used the design system on both the website and social media posts to create an immediately recognizable brand.







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Design
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Bringing hope to print
The identity is used on all platforms and media. IPP operates various print materials in their essential work. Keeping it simple gave more freedom and focused on the message.

Bringing hope to print
The identity is used on all platforms and media. IPP operates various print materials in their essential work. Keeping it simple gave more freedom and focused on the message.



Bringing hope to print
The identity is used on all platforms and media. IPP operates various print materials in their essential work. Keeping it simple gave more freedom and focused on the message.
Bringing hope to print
The identity is used on all platforms and media. IPP operates various print materials in their essential work. Keeping it simple gave more freedom and focused on the message.

Bringing hope to print
The identity is used on all platforms and media. IPP operates various print materials in their essential work. Keeping it simple gave more freedom and focused on the message.

It's about people
The most important message is that the work IPP carries out is not just about numbers and paragraphs. It's about making a difference for the many people IPP thinks are unrightfully behind bars. We hope the website can convince visitors to act and appreciate the IPP cause.

It's about people
The most important message is that the work IPP carries out is not just about numbers and paragraphs. It's about making a difference for the many people IPP thinks are unrightfully behind bars. We hope the website can convince visitors to act and appreciate the IPP cause.



It's about people
The most important message is that the work IPP carries out is not just about numbers and paragraphs. It's about making a difference for the many people IPP thinks are unrightfully behind bars. We hope the website can convince visitors to act and appreciate the IPP cause.
It's about people
The most important message is that the work IPP carries out is not just about numbers and paragraphs. It's about making a difference for the many people IPP thinks are unrightfully behind bars. We hope the website can convince visitors to act and appreciate the IPP cause.

It's about people
The most important message is that the work IPP carries out is not just about numbers and paragraphs. It's about making a difference for the many people IPP thinks are unrightfully behind bars. We hope the website can convince visitors to act and appreciate the IPP cause.













A dedicated team making a difference
IPP is about the people and has an impressive dedication to help and bring hope to others. With a constant focus on release from prison, IPP provides direct representation to people in the Illinois Department of Corrections, train and support attorneys who provide direct representation and empower incarcerated people and their families to advocate for themselves.

A dedicated team making a difference
IPP is about the people and has an impressive dedication to help and bring hope to others. With a constant focus on release from prison, IPP provides direct representation to people in the Illinois Department of Corrections, train and support attorneys who provide direct representation and empower incarcerated people and their families to advocate for themselves.



A dedicated team making a difference
IPP is about the people and has an impressive dedication to help and bring hope to others. With a constant focus on release from prison, IPP provides direct representation to people in the Illinois Department of Corrections, train and support attorneys who provide direct representation and empower incarcerated people and their families to advocate for themselves.
A dedicated team making a difference
IPP is about the people and has an impressive dedication to help and bring hope to others. With a constant focus on release from prison, IPP provides direct representation to people in the Illinois Department of Corrections, train and support attorneys who provide direct representation and empower incarcerated people and their families to advocate for themselves.

A dedicated team making a difference
IPP is about the people and has an impressive dedication to help and bring hope to others. With a constant focus on release from prison, IPP provides direct representation to people in the Illinois Department of Corrections, train and support attorneys who provide direct representation and empower incarcerated people and their families to advocate for themselves.

Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.
Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.











































