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Rumsans Branddesign & Hjemmeside

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Rumsans Branddesign & Hjemmeside

Rumsans vil inspirere byggebranchen til at gentænke tilgængelig arkitektur, et område som for mange har været synonymt med tjeklister, regler og ikke mindst dårlig æstetik. Institut for Byggeri, By og Miljø på Aalborg Universitet ønskede at udskifte regulativer med inspiration. Herfra opstod idéen om Rumsans, et website med gode og æstetiske eksempler, viden, tips og forskning om universelt design.

Det tager tid at ændre en branches opfattelse. Men inspiration har vist sig at være en effektiv og øjenåbnende strategi. Siden lanceringen har vi været en tæt samarbejdspartner og hjulpet teamet med alt fra redaktionel retning til social media presence og copywriting.

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Playful and recognizable

Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.

Posters with graphic elements in the colors black, white and yellow from the Rumsans visual identity. Man walking in front of posters.

Playful and recognizable

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Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.

Playful and recognizable

Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.

Playful and recognizable

Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.

Playful and recognizable

Rumsans is a lighter and more playful take on the institute's communication. With a bright and recognizable yellow and the interchangeable systems, the identity expresses playfulness, exploration, and creates a visual attraction in a flooded feed.

The thoughts behind universal design

Universal design is a fairly new concept that has just recently gained ground in Denmark. On Rumsans, it was important to communicate and make the term more tangible so that everyone understands it and can translate it to their own practice.

The frontpage of the Rumsans website with navigation menu, pictures and editorial content.

The thoughts behind universal design

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Universal design is a fairly new concept that has just recently gained ground in Denmark. On Rumsans, it was important to communicate and make the term more tangible so that everyone understands it and can translate it to their own practice.

The thoughts behind universal design

Universal design is a fairly new concept that has just recently gained ground in Denmark. On Rumsans, it was important to communicate and make the term more tangible so that everyone understands it and can translate it to their own practice.

The thoughts behind universal design

Universal design is a fairly new concept that has just recently gained ground in Denmark. On Rumsans, it was important to communicate and make the term more tangible so that everyone understands it and can translate it to their own practice.

The thoughts behind universal design

Universal design is a fairly new concept that has just recently gained ground in Denmark. On Rumsans, it was important to communicate and make the term more tangible so that everyone understands it and can translate it to their own practice.

Editorial support

You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.

The visual identity of Rumsans with graphic elements in the colors black, white and yellow. A white tote bag with the graphic elements printed on it.

Editorial support

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You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.

Editorial support

You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.

Editorial support

You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.

Editorial support

You can't change people's minds by doing the same as always. On a weekly basis, we've assisted with editorial direction and fine-tuning the tone of voice to ensure the inspirational vibes in the texts.

Business cards and note books printed with the Rumsans visual identity consisting of graphic elements in the colors black, white and yellow.

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Social media management

Through interviews with the target group, we researched how architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn. Here the followers meet inspiring images and texts, offering them knowledge and information about what’s going on in the world of universal design.

Social media management

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Through interviews with the target group, we researched how architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn. Here the followers meet inspiring images and texts, offering them knowledge and information about what’s going on in the world of universal design.

Social media management

Through interviews with the target group, we researched how architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn. Here the followers meet inspiring images and texts, offering them knowledge and information about what’s going on in the world of universal design.

Social media management

Through interviews with the target group, we researched how architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn. Here the followers meet inspiring images and texts, offering them knowledge and information about what’s going on in the world of universal design.

Social media management

Through interviews with the target group, we researched how architects find inspiration. On that basis, we created the strategy and visual expression to make Rumsans present where the target group is – Instagram and LinkedIn. Here the followers meet inspiring images and texts, offering them knowledge and information about what’s going on in the world of universal design.

What do the others do?

One way to look for inspiration is to turn to other projects. On Rumsans, the readers find good examples of universal design – processes, details, buildings, and outdoor spaces – where everyone can participate equally.

What do the others do?

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One way to look for inspiration is to turn to other projects. On Rumsans, the readers find good examples of universal design – processes, details, buildings, and outdoor spaces – where everyone can participate equally.

What do the others do?

One way to look for inspiration is to turn to other projects. On Rumsans, the readers find good examples of universal design – processes, details, buildings, and outdoor spaces – where everyone can participate equally.

What do the others do?

One way to look for inspiration is to turn to other projects. On Rumsans, the readers find good examples of universal design – processes, details, buildings, and outdoor spaces – where everyone can participate equally.

What do the others do?

One way to look for inspiration is to turn to other projects. On Rumsans, the readers find good examples of universal design – processes, details, buildings, and outdoor spaces – where everyone can participate equally.

The thoughts behind universal design

Universal design is a fairly new concept that has just recently gained ground in Denmark. On Rumsans, it was important to communicate and make the term more tangible so that everyone understands it and can translate it to their own practice.

The thoughts behind universal design

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Universal design is a fairly new concept that has just recently gained ground in Denmark. On Rumsans, it was important to communicate and make the term more tangible so that everyone understands it and can translate it to their own practice.

The thoughts behind universal design

Universal design is a fairly new concept that has just recently gained ground in Denmark. On Rumsans, it was important to communicate and make the term more tangible so that everyone understands it and can translate it to their own practice.

The thoughts behind universal design

Universal design is a fairly new concept that has just recently gained ground in Denmark. On Rumsans, it was important to communicate and make the term more tangible so that everyone understands it and can translate it to their own practice.

The thoughts behind universal design

Universal design is a fairly new concept that has just recently gained ground in Denmark. On Rumsans, it was important to communicate and make the term more tangible so that everyone understands it and can translate it to their own practice.

Menu system

With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.

Menu system

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With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.

Menu system

With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.

Menu system

With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.

Menu system

With an open menu system, we could create a fluent experience across all the elements that Rumsans offers.

"

Jeg er imponeret over Granyons forståelse, ikke kun for Rumsans, men også for universelt design, deres dedikation og deres inspirerende idéer til, hvordan universelt design kommunikeres på den rette måde til målgruppen. Vores samarbejde er kendetegnet ved høj professionalisme og store ambitioner, og vi udfordrer løbende hinanden.

Sidse Grangaard, Senior Researcher, Department of the Built Environment and project manager of Rumsans
And what about you?

Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.  

And what about you?

Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.  

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