Boglancering Kampagne Hjemmeside
Gennem årene har Potential Project udgivet en række bøger om ledelse og de mange udfordringer, nutidens ledere står overfor. I forbindelse med lanceringen af bogen “Compassionate Leadership – How to Do Hard Things in a Human Way” bad de os udvikle en bogkampagne, der udfolder bogens vigtigste pointer og synliggør deres arbejde med virksomheder og organisationer verden over.
Med afsæt i data fra tusindvis af ledere, medarbejdere og virksomheder i næsten 100 lande har Potential Project påvist, at når ledere formår at balancere medfølelse og visdom, skaber det markant højere niveauer af engagement, performance, loyalitet og trivsel blandt medarbejdere.
Med det som fundament skabte vi en rolig og flydende digital oplevelse, hvor video-interviews med forfatterne fungerer som det bærende element på kampagnens hjemmeside.
Campaign page carried by film interviews
Together with Potential Project, we came up with an idea for a campaign page carried by film interviews with two of the authors. In the films, CEO and Founder of Potential Project, Rasmus Hougaard, and International Partner Jacqueline Carter, give the viewers tools and insights to begin a journey towards a more compassionate and wise way to lead. The short films function as parts of a fluent, parallax experience on a responsive website designed and implemented in Webflow.
Campaign page carried by film interviews
Together with Potential Project, we came up with an idea for a campaign page carried by film interviews with two of the authors. In the films, CEO and Founder of Potential Project, Rasmus Hougaard, and International Partner Jacqueline Carter, give the viewers tools and insights to begin a journey towards a more compassionate and wise way to lead. The short films function as parts of a fluent, parallax experience on a responsive website designed and implemented in Webflow.
Campaign page carried by film interviews
Together with Potential Project, we came up with an idea for a campaign page carried by film interviews with two of the authors. In the films, CEO and Founder of Potential Project, Rasmus Hougaard, and International Partner Jacqueline Carter, give the viewers tools and insights to begin a journey towards a more compassionate and wise way to lead. The short films function as parts of a fluent, parallax experience on a responsive website designed and implemented in Webflow.
Campaign page carried by film interviews
Together with Potential Project, we came up with an idea for a campaign page carried by film interviews with two of the authors. In the films, CEO and Founder of Potential Project, Rasmus Hougaard, and International Partner Jacqueline Carter, give the viewers tools and insights to begin a journey towards a more compassionate and wise way to lead. The short films function as parts of a fluent, parallax experience on a responsive website designed and implemented in Webflow.
Campaign page carried by film interviews
Together with Potential Project, we came up with an idea for a campaign page carried by film interviews with two of the authors. In the films, CEO and Founder of Potential Project, Rasmus Hougaard, and International Partner Jacqueline Carter, give the viewers tools and insights to begin a journey towards a more compassionate and wise way to lead. The short films function as parts of a fluent, parallax experience on a responsive website designed and implemented in Webflow.
A fluent web and video experience
The page combines several elements: The interviews, a 3D/interactive book that floats slowly while the visitor scrolls down the page, and animated graphical background elements to support the overall visual identity and give a soothing effect. A 3D, WebGL version of the book emerges slowly, followed by four films with Rasmus and Jacqueline describing the steps in the main model in the book: the Flywheel of Wise Compassion.
A fluent web and video experience
The page combines several elements: The interviews, a 3D/interactive book that floats slowly while the visitor scrolls down the page, and animated graphical background elements to support the overall visual identity and give a soothing effect. A 3D, WebGL version of the book emerges slowly, followed by four films with Rasmus and Jacqueline describing the steps in the main model in the book: the Flywheel of Wise Compassion.
A fluent web and video experience
The page combines several elements: The interviews, a 3D/interactive book that floats slowly while the visitor scrolls down the page, and animated graphical background elements to support the overall visual identity and give a soothing effect. A 3D, WebGL version of the book emerges slowly, followed by four films with Rasmus and Jacqueline describing the steps in the main model in the book: the Flywheel of Wise Compassion.
A fluent web and video experience
The page combines several elements: The interviews, a 3D/interactive book that floats slowly while the visitor scrolls down the page, and animated graphical background elements to support the overall visual identity and give a soothing effect. A 3D, WebGL version of the book emerges slowly, followed by four films with Rasmus and Jacqueline describing the steps in the main model in the book: the Flywheel of Wise Compassion.
A fluent web and video experience
The page combines several elements: The interviews, a 3D/interactive book that floats slowly while the visitor scrolls down the page, and animated graphical background elements to support the overall visual identity and give a soothing effect. A 3D, WebGL version of the book emerges slowly, followed by four films with Rasmus and Jacqueline describing the steps in the main model in the book: the Flywheel of Wise Compassion.
The Flywheel of Wise Compassion
The book talks about four skills needed for a leader to operate with wise compassion when doing hard things: presence, courage, candor, and transparency. Our goal was to design an experience that supports those values through a seamless scroll venture. As you scroll, the Flywheel starts to spin, symbolizing how all steps need to be present for leaders to bring the right balance of compassion and wisdom.
The Flywheel of Wise Compassion
The book talks about four skills needed for a leader to operate with wise compassion when doing hard things: presence, courage, candor, and transparency. Our goal was to design an experience that supports those values through a seamless scroll venture. As you scroll, the Flywheel starts to spin, symbolizing how all steps need to be present for leaders to bring the right balance of compassion and wisdom.
The Flywheel of Wise Compassion
The book talks about four skills needed for a leader to operate with wise compassion when doing hard things: presence, courage, candor, and transparency. Our goal was to design an experience that supports those values through a seamless scroll venture. As you scroll, the Flywheel starts to spin, symbolizing how all steps need to be present for leaders to bring the right balance of compassion and wisdom.
The Flywheel of Wise Compassion
The book talks about four skills needed for a leader to operate with wise compassion when doing hard things: presence, courage, candor, and transparency. Our goal was to design an experience that supports those values through a seamless scroll venture. As you scroll, the Flywheel starts to spin, symbolizing how all steps need to be present for leaders to bring the right balance of compassion and wisdom.
The Flywheel of Wise Compassion
The book talks about four skills needed for a leader to operate with wise compassion when doing hard things: presence, courage, candor, and transparency. Our goal was to design an experience that supports those values through a seamless scroll venture. As you scroll, the Flywheel starts to spin, symbolizing how all steps need to be present for leaders to bring the right balance of compassion and wisdom.
"3D bogen der roterer rocks! Vi nød virkelig at arbejde med Granyon på dette projekt."
Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.
Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.
