Here We Are Hjemmeside & Brand
Here We Are er en national storytelling-kampagne lanceret den 1. juni 2024 som en del af en større indsats for at skabe et samfund, hvor transkønnede mennesker kan være sig selv, leve autentisk og udtrykke deres identitet åbent og uden frygt.
Kampagnen deler virkelige historier fra transkønnede personer i en tid, hvor 71 % af amerikanerne angiver, at de aldrig har mødt en transkønnet person. Ved at bringe disse fortællinger frem skaber Here We Are forbindelser mellem mennesker og fællesskaber, som ellers aldrig ville mødes. Samtidig øger kampagnen synligheden og understreger, at transkønnede skal have friheden til at leve deres liv uden diskrimination og fordomme.
Here We Are samler en bred kreds af aktører omkring en fælles mission om lighed. Kampagnen er skabt af GLAAD og GROUND Media, mens kampagnens visuelle identitet og hjemmeside er designet og udviklet af Granyon. Initiativet støttes af en række LGBTQ-organisationer på tværs af USA.
I centrum står de mennesker, der modigt har valgt at dele deres historier for at fremme forståelse og accept af transkønnede liv.
One does not share facts or data, but rather what is relatable, personal, and emotional
The design and content where each story appears with strong, personal content encourages sharing on social media. “One does not share facts or data, but rather what is relatable, personal, and emotional. With the campaign, aimed to create communication that simply shares stories instead of trying to educate. Research done by GROUND and GLAAD show that this approach can change hearts and minds in under 60-decond.
One does not share facts or data, but rather what is relatable, personal, and emotional
The design and content where each story appears with strong, personal content encourages sharing on social media. “One does not share facts or data, but rather what is relatable, personal, and emotional. With the campaign, aimed to create communication that simply shares stories instead of trying to educate. Research done by GROUND and GLAAD show that this approach can change hearts and minds in under 60-decond.
One does not share facts or data, but rather what is relatable, personal, and emotional
The design and content where each story appears with strong, personal content encourages sharing on social media. “One does not share facts or data, but rather what is relatable, personal, and emotional. With the campaign, aimed to create communication that simply shares stories instead of trying to educate. Research done by GROUND and GLAAD show that this approach can change hearts and minds in under 60-decond.
One does not share facts or data, but rather what is relatable, personal, and emotional
The design and content where each story appears with strong, personal content encourages sharing on social media. “One does not share facts or data, but rather what is relatable, personal, and emotional. With the campaign, aimed to create communication that simply shares stories instead of trying to educate. Research done by GROUND and GLAAD show that this approach can change hearts and minds in under 60-decond.
One does not share facts or data, but rather what is relatable, personal, and emotional
The design and content where each story appears with strong, personal content encourages sharing on social media. “One does not share facts or data, but rather what is relatable, personal, and emotional. With the campaign, aimed to create communication that simply shares stories instead of trying to educate. Research done by GROUND and GLAAD show that this approach can change hearts and minds in under 60-decond.
Showing the simple truth
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear. From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear.
From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
Showing the simple truth
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear.
From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear. From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
Showing the simple truth
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear. From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
Showing the simple truth
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear.
From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear. From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear.
From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
Showing the simple truth
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear. From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear.
From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
CBS New York
See the GLAAD launches transgender acceptance campaign to combat anti-trans hate video on CBS New York
CBS New York
See the GLAAD launches transgender acceptance campaign to combat anti-trans hate video on CBS New York
CBS New York
CBS New York
See the GLAAD launches transgender acceptance campaign to combat anti-trans hate video on CBS New York
See the GLAAD launches transgender acceptance campaign to combat anti-trans hate video on CBS New York
CBS New York
See the GLAAD launches transgender acceptance campaign to combat anti-trans hate video on CBS New York
Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.
Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.
