Here We Are Website & Brand
Here We Are is a national storytelling campaign launched on June 1, 2024, joining an ongoing campaign to build a country where transgender people can be their authentic selves and express their identity openly and free from fear.
Real stories of transgender people.
The campaign shares the real stories of transgender people in a time when 71% of Americans claim that they’ve never met someone who is transgender. By sharing these stories, Here We Are helps create connections between and among communities who otherwise may never meet, increasing transgender visibility and affirming that transgender people should have the freedom to live their lives without discrimination or prejudice.
Here We Are is a project that brings together a variety of stakeholders around the common mission of equality. The campaign was created by GLAAD and GROUND Media and the campaign identity and site is design and developed by Granyon. The Campaign is supported by a number of LGBTQ advocacy organizations across the country. At the heart of the campaign are the individuals who have chosen to courageously share their stories in an effort to accelerate acceptance of transgender people.
One does not share facts or data, but rather what is relatable, personal, and emotional
The design and content where each story appears with strong, personal content encourages sharing on social media. “One does not share facts or data, but rather what is relatable, personal, and emotional. With the campaign, aimed to create communication that simply shares stories instead of trying to educate. Research done by GROUND and GLAAD show that this approach can change hearts and minds in under 60-decond.
One does not share facts or data, but rather what is relatable, personal, and emotional
The design and content where each story appears with strong, personal content encourages sharing on social media. “One does not share facts or data, but rather what is relatable, personal, and emotional. With the campaign, aimed to create communication that simply shares stories instead of trying to educate. Research done by GROUND and GLAAD show that this approach can change hearts and minds in under 60-decond.
One does not share facts or data, but rather what is relatable, personal, and emotional
The design and content where each story appears with strong, personal content encourages sharing on social media. “One does not share facts or data, but rather what is relatable, personal, and emotional. With the campaign, aimed to create communication that simply shares stories instead of trying to educate. Research done by GROUND and GLAAD show that this approach can change hearts and minds in under 60-decond.
One does not share facts or data, but rather what is relatable, personal, and emotional
The design and content where each story appears with strong, personal content encourages sharing on social media. “One does not share facts or data, but rather what is relatable, personal, and emotional. With the campaign, aimed to create communication that simply shares stories instead of trying to educate. Research done by GROUND and GLAAD show that this approach can change hearts and minds in under 60-decond.
One does not share facts or data, but rather what is relatable, personal, and emotional
The design and content where each story appears with strong, personal content encourages sharing on social media. “One does not share facts or data, but rather what is relatable, personal, and emotional. With the campaign, aimed to create communication that simply shares stories instead of trying to educate. Research done by GROUND and GLAAD show that this approach can change hearts and minds in under 60-decond.
Showing the simple truth
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear. From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear.
From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
Showing the simple truth
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear.
From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear. From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
Showing the simple truth
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear. From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
Showing the simple truth
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear.
From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear. From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear.
From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
Showing the simple truth
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear. From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
The creative idea for the website was born from a desire to show the simple truth that transgender people are our friends, family members and co-workers. They are no different from anyone else - they simply want to be able to live their lives free from fear.
From the 3D introductory page, visitors are led to the three stories that share a small part of their lives. The campaign is launching across the United State with television, streaming and digital distribution, and will continue as GLAAD and GROUND help more transgender American share their stories and let the people of America know: Here We Are.
CBS New York
See the GLAAD launches transgender acceptance campaign to combat anti-trans hate video on CBS New York
CBS New York
See the GLAAD launches transgender acceptance campaign to combat anti-trans hate video on CBS New York
CBS New York
CBS New York
See the GLAAD launches transgender acceptance campaign to combat anti-trans hate video on CBS New York
See the GLAAD launches transgender acceptance campaign to combat anti-trans hate video on CBS New York
CBS New York
See the GLAAD launches transgender acceptance campaign to combat anti-trans hate video on CBS New York
Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.
Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.
