25 years of freeing the wrongfully convicted
What started in 2001 at the University of Illinois Springfield with a couple of professors, an investigator, a few undergraduates and a handful of supporters intent on exonerating one innocent man has developed into the Illinois Innocence Project of today, an organization that has brought freedom to 33 innocent men and women in Illinois.
Transformation, perspective, and uncovering truth
The Illinois Innocence Project has spent more than 25 years advocating for justice and working to exonerate individuals who have been wrongfully convicted. As the organization continued to grow its impact and expand its programs, it needed a visual identity system that could support its evolving communications while honoring its history. The project began with an existing logo mark developed by the Illinois Innocence Project. Inspired by the art of origami, the mark abstractly represented the state of Illinois through a series of folded geometric forms.
Transformation, perspective, and uncovering truth
The Illinois Innocence Project has spent more than 25 years advocating for justice and working to exonerate individuals who have been wrongfully convicted. As the organization continued to grow its impact and expand its programs, it needed a visual identity system that could support its evolving communications while honoring its history. The project began with an existing logo mark developed by the Illinois Innocence Project. Inspired by the art of origami, the mark abstractly represented the state of Illinois through a series of folded geometric forms.
Transformation, perspective, and uncovering truth
The Illinois Innocence Project has spent more than 25 years advocating for justice and working to exonerate individuals who have been wrongfully convicted. As the organization continued to grow its impact and expand its programs, it needed a visual identity system that could support its evolving communications while honoring its history. The project began with an existing logo mark developed by the Illinois Innocence Project. Inspired by the art of origami, the mark abstractly represented the state of Illinois through a series of folded geometric forms.
Transformation, perspective, and uncovering truth
The Illinois Innocence Project has spent more than 25 years advocating for justice and working to exonerate individuals who have been wrongfully convicted. As the organization continued to grow its impact and expand its programs, it needed a visual identity system that could support its evolving communications while honoring its history. The project began with an existing logo mark developed by the Illinois Innocence Project. Inspired by the art of origami, the mark abstractly represented the state of Illinois through a series of folded geometric forms.
Transformation, perspective, and uncovering truth
The Illinois Innocence Project has spent more than 25 years advocating for justice and working to exonerate individuals who have been wrongfully convicted. As the organization continued to grow its impact and expand its programs, it needed a visual identity system that could support its evolving communications while honoring its history. The project began with an existing logo mark developed by the Illinois Innocence Project. Inspired by the art of origami, the mark abstractly represented the state of Illinois through a series of folded geometric forms.
A brand that could carry the weight
The Illinois Innocence Project is driven by a clear and powerful mission: helping wrongfully convicted individuals seek justice and reclaim their lives. Behind every case is a dedicated team working tirelessly to challenge convictions, uncover new evidence, and create opportunities for a second chance. The final system reflects the work of an organization committed to justice while providing the flexibility needed to support its continued growth and advocacy. By creating a cohesive visual presence across all channels, the Illinois Innocence Project is better equipped to amplify its message, engage supporters, and continue its fight to ensure that every person has the opportunity for justice and a second chance.
A brand that could carry the weight
The Illinois Innocence Project is driven by a clear and powerful mission: helping wrongfully convicted individuals seek justice and reclaim their lives. Behind every case is a dedicated team working tirelessly to challenge convictions, uncover new evidence, and create opportunities for a second chance. The final system reflects the work of an organization committed to justice while providing the flexibility needed to support its continued growth and advocacy. By creating a cohesive visual presence across all channels, the Illinois Innocence Project is better equipped to amplify its message, engage supporters, and continue its fight to ensure that every person has the opportunity for justice and a second chance.
A brand that could carry the weight
The Illinois Innocence Project is driven by a clear and powerful mission: helping wrongfully convicted individuals seek justice and reclaim their lives. Behind every case is a dedicated team working tirelessly to challenge convictions, uncover new evidence, and create opportunities for a second chance. The final system reflects the work of an organization committed to justice while providing the flexibility needed to support its continued growth and advocacy. By creating a cohesive visual presence across all channels, the Illinois Innocence Project is better equipped to amplify its message, engage supporters, and continue its fight to ensure that every person has the opportunity for justice and a second chance.
A brand that could carry the weight
The Illinois Innocence Project is driven by a clear and powerful mission: helping wrongfully convicted individuals seek justice and reclaim their lives. Behind every case is a dedicated team working tirelessly to challenge convictions, uncover new evidence, and create opportunities for a second chance. The final system reflects the work of an organization committed to justice while providing the flexibility needed to support its continued growth and advocacy. By creating a cohesive visual presence across all channels, the Illinois Innocence Project is better equipped to amplify its message, engage supporters, and continue its fight to ensure that every person has the opportunity for justice and a second chance.
A brand that could carry the weight
The Illinois Innocence Project is driven by a clear and powerful mission: helping wrongfully convicted individuals seek justice and reclaim their lives. Behind every case is a dedicated team working tirelessly to challenge convictions, uncover new evidence, and create opportunities for a second chance. The final system reflects the work of an organization committed to justice while providing the flexibility needed to support its continued growth and advocacy. By creating a cohesive visual presence across all channels, the Illinois Innocence Project is better equipped to amplify its message, engage supporters, and continue its fight to ensure that every person has the opportunity for justice and a second chance.
Building Awareness Through Consistent Storytelling
For the Illinois Innocence Project, social media is more than a communication channel. It is one of the organization's most important tools for raising awareness, educating the public, mobilizing supporters, and advocating for those affected by wrongful convictions. Every post represents an opportunity to share a story, highlight an injustice, celebrate an exoneration, promote educational initiatives, or inspire people to take action. Consistency and recognition are critical. In a crowded digital landscape, supporters need to instantly recognize the organization and connect each message back to its mission.
Building Awareness Through Consistent Storytelling
For the Illinois Innocence Project, social media is more than a communication channel. It is one of the organization's most important tools for raising awareness, educating the public, mobilizing supporters, and advocating for those affected by wrongful convictions. Every post represents an opportunity to share a story, highlight an injustice, celebrate an exoneration, promote educational initiatives, or inspire people to take action. Consistency and recognition are critical. In a crowded digital landscape, supporters need to instantly recognize the organization and connect each message back to its mission.
Building Awareness Through Consistent Storytelling
For the Illinois Innocence Project, social media is more than a communication channel. It is one of the organization's most important tools for raising awareness, educating the public, mobilizing supporters, and advocating for those affected by wrongful convictions. Every post represents an opportunity to share a story, highlight an injustice, celebrate an exoneration, promote educational initiatives, or inspire people to take action. Consistency and recognition are critical. In a crowded digital landscape, supporters need to instantly recognize the organization and connect each message back to its mission.
Building Awareness Through Consistent Storytelling
For the Illinois Innocence Project, social media is more than a communication channel. It is one of the organization's most important tools for raising awareness, educating the public, mobilizing supporters, and advocating for those affected by wrongful convictions. Every post represents an opportunity to share a story, highlight an injustice, celebrate an exoneration, promote educational initiatives, or inspire people to take action. Consistency and recognition are critical. In a crowded digital landscape, supporters need to instantly recognize the organization and connect each message back to its mission.
Building Awareness Through Consistent Storytelling
For the Illinois Innocence Project, social media is more than a communication channel. It is one of the organization's most important tools for raising awareness, educating the public, mobilizing supporters, and advocating for those affected by wrongful convictions. Every post represents an opportunity to share a story, highlight an injustice, celebrate an exoneration, promote educational initiatives, or inspire people to take action. Consistency and recognition are critical. In a crowded digital landscape, supporters need to instantly recognize the organization and connect each message back to its mission.
Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.
Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.
