Third Strike Campaign

Client
The Decarceration Collective & Buried Alive Project
Type
Website Experience
Services
Website
User experience
Graphic design
Social media
Campaigns
Recognitions
Winner - Best Home/Welcome Page - The Webby Awards
Winner - Best Home/Welcome Page - The Webby Awards
Winner - Activism - The Webby Awards
Winner - Activism - The Webby Awards
Silver - Creative Circle
Silver - Creative Circle
Site of the Day - Awwwards
Site of the Day - Awwwards
Developer Award - Awwwards
Developer Award - Awwwards

The Decarceration Collective is a woman-powered initiative to free people sentenced to life in America's prisons for drugs and to end the unfair policies that put them there. We partnered with them to bring prisoners' stories of humanity and resilience to life.

They came to us with a wish to create a ‘secret weapon’ against the unjust “three strikes-law” in many American states. For years, they had been fighting the battle, and they needed a new perspective on their work – something to humanize the fates of people locked up for life due to three minor, drug-related offenses. The Third Strike Campaign centers around storytelling by zooming in on the prisoners and allowing them to speak for themselves – in their own words and voice.

Movie Trailer Experience

With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.

Movie Trailer Experience

With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.

Movie Trailer Experience

With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.

Movie Trailer Experience

With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.

Movie Trailer Experience
Movie Trailer Experience

With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.

Movie Trailer Experience

With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.

Movie Trailer Experience
Movie Trailer Experience
Movie Trailer Experience
Movie Trailer Experience
Movie Trailer Experience
Movie Trailer Experience

With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.

Movie Trailer Experience

With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.

Movie Trailer Experience

With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.

Movie Trailer Experience

With a documentary about the project coming up, the campaign site is a natural extension of the movie's release. In support of that feeling, the website opens with a trailer.

Movie Trailer Experience
Movie Trailer Experience
A Canvas of Stories

We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling

A Canvas of Stories

We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling

A Canvas of Stories

We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling

A Canvas of Stories

We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling

A Canvas of Stories
A Canvas of Stories

We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling

A Canvas of Stories

We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling

A Canvas of Stories
A Canvas of Stories
A Canvas of Stories
A Canvas of Stories
A Canvas of Stories
A Canvas of Stories

We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling

A Canvas of Stories

We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling

A Canvas of Stories

We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling

A Canvas of Stories

We presented all the prisoner's stories and photos on a large canvas of images that you navigate by moving your cursor around – without scrolling or clicking the mouse. The dynamic canvas gives the campaign a three-dimensional feeling

A Canvas of Stories
A Canvas of Stories
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
In Their Own Words

All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.

In Their Own Words

All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.

The Ferrell Scott story on the The Third Strike Campaign page
In Their Own Words

All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.

In Their Own Words

All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.

In Their Own Words
In Their Own Words

All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.

In Their Own Words

All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.

In Their Own Words
The Ferrell Scott story on the The Third Strike Campaign page
In Their Own Words
In Their Own Words
The Ferrell Scott story on the The Third Strike Campaign page
The Ferrell Scott story on the The Third Strike Campaign page
In Their Own Words
In Their Own Words
The Ferrell Scott story on the The Third Strike Campaign page
The Ferrell Scott story on the The Third Strike Campaign page
The Ferrell Scott story on the The Third Strike Campaign page
In Their Own Words

All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.

In Their Own Words

All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.

In Their Own Words

All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.

In Their Own Words

All stories are both written and recorded audio. Here, you can have the story told in the words of the prisoner – their own words, spoken by themselves. By having the prisoners tell the story themselves, their words underpin their stories' tragedy and urgency. Hearing the despair on their voice, you don't just get to listen to their story – you get to feel it, too. The accompanying article is divided into separate parts so that the stories follow the rhythm of each strike and the final sentence. Statements from lawyers, families, and judges give power to their personal accounts. Visitors experience the story from the prisoners, who are hopeful and sometimes crying. They hear from judges who feel powerless by the law. And they hear from mothers who missed their sons in prison.

The Ferrell Scott story on the The Third Strike Campaign page
The Ferrell Scott story on the The Third Strike Campaign page
In Their Own Words
In Their Own Words
Part one of one of the personal stories on The Third Strike Campaign page
Part one of one of the personal stories on The Third Strike Campaign page
Part one of one of the personal stories on The Third Strike Campaign page
Part one of one of the personal stories on The Third Strike Campaign page
Part one of one of the personal stories on The Third Strike Campaign page
Part one of one of the personal stories on The Third Strike Campaign page
Part one of one of the personal stories on The Third Strike Campaign page
Part one of one of the personal stories on The Third Strike Campaign page
Part one of one of the personal stories on The Third Strike Campaign page
One of the personal stories on The Third Strike Campaign page
One of the personal stories on The Third Strike Campaign page
One of the personal stories on The Third Strike Campaign page
One of the personal stories on The Third Strike Campaign page
One of the personal stories on The Third Strike Campaign page
One of the personal stories on The Third Strike Campaign page
One of the personal stories on The Third Strike Campaign page
One of the personal stories on The Third Strike Campaign page
One of the personal stories on The Third Strike Campaign page
Storytelling with Tangible Results

The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says

Storytelling with Tangible Results

The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says

The "About the law" on The Third Strike Campaign page
Storytelling with Tangible Results

The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says

Storytelling with Tangible Results

The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says

Storytelling with Tangible Results
Storytelling with Tangible Results

The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says

Storytelling with Tangible Results

The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says

Storytelling with Tangible Results
The "About the law" on The Third Strike Campaign page
Storytelling with Tangible Results
Storytelling with Tangible Results
The "About the law" on The Third Strike Campaign page
The "About the law" on The Third Strike Campaign page
Storytelling with Tangible Results
Storytelling with Tangible Results
The "About the law" on The Third Strike Campaign page
The "About the law" on The Third Strike Campaign page
The "About the law" on The Third Strike Campaign page
Storytelling with Tangible Results

The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says

Storytelling with Tangible Results

The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says

Storytelling with Tangible Results

The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says

Storytelling with Tangible Results

The value of storytelling can be challenging to measure. But not in this case. The campaign plays a role in lawyer MiAngel Cody's work. She has won the freedom of 16 prisoners, who'd been sentenced to life and death in prison. But the fight doesn't end here. "The campaign is truly saving lives: one story at a time, and one prisoner at a time," MiAngel Cody says

The "About the law" on The Third Strike Campaign page
The "About the law" on The Third Strike Campaign page
Storytelling with Tangible Results
Storytelling with Tangible Results
Personal stories on the Third Strike Campaign Website
Personal stories on the Third Strike Campaign Website
Personal stories on the Third Strike Campaign Website
Personal stories on the Third Strike Campaign Website
Personal stories on the Third Strike Campaign Website
Personal stories on the Third Strike Campaign Website
Personal stories on the Third Strike Campaign Website
Personal stories on the Third Strike Campaign Website
Personal stories on the Third Strike Campaign Website
The Third Strike Campaign page navigation
The Third Strike Campaign page navigation
The Third Strike Campaign page navigation
The Third Strike Campaign page navigation
The Third Strike Campaign page navigation
The Third Strike Campaign page navigation
The Third Strike Campaign page navigation
The Third Strike Campaign page navigation
The Third Strike Campaign page navigation

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