2NDDAY is a Danish fashion label, part of the established and classic Day by Birger et Mikkelsen. Their customers are young, energetic, Instagram savvy, and more than used to navigating their life online. They came to us with a wish to transform their offline brand experience into an inspiring digital universe with a webshop. To create that, we started with the foundation: The 2NDDAY brand identity and core story to figure out what experience we should tailor for their customers. With that in place, we could create the design that put each collection's colors at the center and provided a fun, no-fuzz shopping experience.