Transforming an offline treasure into a digital experience

Client:
2NDDAY
Type:
We applied:
Website
E-commerce
Graphic design
Recognitions:
Honorable Mention - Awwwards

2NDDAY is a Danish fashion label, part of the established and classic Day by Birger et Mikkelsen. Their customers are young, energetic, Instagram savvy, and more than used to navigating their life online. They came to us with a wish to transform their offline brand experience into an inspiring digital universe with a webshop. To create that, we started with the foundation: The 2NDDAY brand identity and core story to figure out what experience we should tailor for their customers. With that in place, we could create the design that put each collection's colors at the center and provided a fun, no-fuzz shopping experience.

The color of the website design is taken from each collection. This yellow frontpage is made with the yellow from the dress presented on the large image.
The color of the website design is taken from each collection. This yellow frontpage is made with the yellow from the dress presented on the large image.
The color of the website design is taken from each collection. This yellow frontpage is made with the yellow from the dress presented on the large image.
The color of the website design is taken from each collection. This yellow frontpage is made with the yellow from the dress presented on the large image.
The color of the website design is taken from each collection. This yellow frontpage is made with the yellow from the dress presented on the large image.
The color of the website design is taken from each collection. This yellow frontpage is made with the yellow from the dress presented on the large image.
The color of the website design is taken from each collection. This yellow frontpage is made with the yellow from the dress presented on the large image.
The color of the website design is taken from each collection. This yellow frontpage is made with the yellow from the dress presented on the large image.
The color of the website design is taken from each collection. This yellow frontpage is made with the yellow from the dress presented on the large image.
Two pairs of pants and a top in the summer sale are presented at a discounted price in the design of the 2NDDAY webshop.
Two pairs of pants and a top in the summer sale are presented at a discounted price in the design of the 2NDDAY webshop.
Two pairs of pants and a top in the summer sale are presented at a discounted price in the design of the 2NDDAY webshop.
Two pairs of pants and a top in the summer sale are presented at a discounted price in the design of the 2NDDAY webshop.
Two pairs of pants and a top in the summer sale are presented at a discounted price in the design of the 2NDDAY webshop.
Two pairs of pants and a top in the summer sale are presented at a discounted price in the design of the 2NDDAY webshop.
Two pairs of pants and a top in the summer sale are presented at a discounted price in the design of the 2NDDAY webshop.
Two pairs of pants and a top in the summer sale are presented at a discounted price in the design of the 2NDDAY webshop.
Two pairs of pants and a top in the summer sale are presented at a discounted price in the design of the 2NDDAY webshop.
Model wearing the new 2NDDAY collection in two images from their latest campaign series that focuses on the modern, working woman.
Model wearing the new 2NDDAY collection in two images from their latest campaign series that focuses on the modern, working woman.
Model wearing the new 2NDDAY collection in two images from their latest campaign series that focuses on the modern, working woman.
Model wearing the new 2NDDAY collection in two images from their latest campaign series that focuses on the modern, working woman.
Model wearing the new 2NDDAY collection in two images from their latest campaign series that focuses on the modern, working woman.
Model wearing the new 2NDDAY collection in two images from their latest campaign series that focuses on the modern, working woman.
Model wearing the new 2NDDAY collection in two images from their latest campaign series that focuses on the modern, working woman.
Model wearing the new 2NDDAY collection in two images from their latest campaign series that focuses on the modern, working woman.
Model wearing the new 2NDDAY collection in two images from their latest campaign series that focuses on the modern, working woman.
Three jumpers from the pre-AW20 collection in the 2NDDAY webshop. The packshots are in the same style.
Three jumpers from the pre-AW20 collection in the 2NDDAY webshop. The packshots are in the same style.
Three jumpers from the pre-AW20 collection in the 2NDDAY webshop. The packshots are in the same style.
Three jumpers from the pre-AW20 collection in the 2NDDAY webshop. The packshots are in the same style.
Three jumpers from the pre-AW20 collection in the 2NDDAY webshop. The packshots are in the same style.
Three jumpers from the pre-AW20 collection in the 2NDDAY webshop. The packshots are in the same style.
Three jumpers from the pre-AW20 collection in the 2NDDAY webshop. The packshots are in the same style.
Three jumpers from the pre-AW20 collection in the 2NDDAY webshop. The packshots are in the same style.
Three jumpers from the pre-AW20 collection in the 2NDDAY webshop. The packshots are in the same style.
A light blue blazer displayed on a product page in the webshop. The call to action “Add to cart” is clear, yet in a subtle design.
A light blue blazer displayed on a product page in the webshop. The call to action “Add to cart” is clear, yet in a subtle design.
A light blue blazer displayed on a product page in the webshop. The call to action “Add to cart” is clear, yet in a subtle design.
A light blue blazer displayed on a product page in the webshop. The call to action “Add to cart” is clear, yet in a subtle design.
A light blue blazer displayed on a product page in the webshop. The call to action “Add to cart” is clear, yet in a subtle design.
A light blue blazer displayed on a product page in the webshop. The call to action “Add to cart” is clear, yet in a subtle design.
A light blue blazer displayed on a product page in the webshop. The call to action “Add to cart” is clear, yet in a subtle design.
A light blue blazer displayed on a product page in the webshop. The call to action “Add to cart” is clear, yet in a subtle design.
A light blue blazer displayed on a product page in the webshop. The call to action “Add to cart” is clear, yet in a subtle design.
The shopping basket can always be viewed and is presented as a sidebar to the left while you’re browsing the webshop.
The shopping basket can always be viewed and is presented as a sidebar to the left while you’re browsing the webshop.
The shopping basket can always be viewed and is presented as a sidebar to the left while you’re browsing the webshop.
The shopping basket can always be viewed and is presented as a sidebar to the left while you’re browsing the webshop.
The shopping basket can always be viewed and is presented as a sidebar to the left while you’re browsing the webshop.
The shopping basket can always be viewed and is presented as a sidebar to the left while you’re browsing the webshop.
The shopping basket can always be viewed and is presented as a sidebar to the left while you’re browsing the webshop.
The shopping basket can always be viewed and is presented as a sidebar to the left while you’re browsing the webshop.
The shopping basket can always be viewed and is presented as a sidebar to the left while you’re browsing the webshop.
On the frontpage of the 2NDDAY webshop, there are large images that present news, collections, and campaigns.
On the frontpage of the 2NDDAY webshop, there are large images that present news, collections, and campaigns.
On the frontpage of the 2NDDAY webshop, there are large images that present news, collections, and campaigns.
On the frontpage of the 2NDDAY webshop, there are large images that present news, collections, and campaigns.
On the frontpage of the 2NDDAY webshop, there are large images that present news, collections, and campaigns.
On the frontpage of the 2NDDAY webshop, there are large images that present news, collections, and campaigns.
On the frontpage of the 2NDDAY webshop, there are large images that present news, collections, and campaigns.
On the frontpage of the 2NDDAY webshop, there are large images that present news, collections, and campaigns.
On the frontpage of the 2NDDAY webshop, there are large images that present news, collections, and campaigns.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Three dresses in a preview display when using the search function in the 2NDDAY webshop. You can choose one or see all.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Three dresses in a preview display when using the search function in the 2NDDAY webshop. You can choose one or see all.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Three dresses in a preview display when using the search function in the 2NDDAY webshop. You can choose one or see all.
Three dresses in a preview display when using the search function in the 2NDDAY webshop. You can choose one or see all.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Three dresses in a preview display when using the search function in the 2NDDAY webshop. You can choose one or see all.
Three dresses in a preview display when using the search function in the 2NDDAY webshop. You can choose one or see all.
Three dresses in a preview display when using the search function in the 2NDDAY webshop. You can choose one or see all.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Three dresses in a preview display when using the search function in the 2NDDAY webshop. You can choose one or see all.
Three dresses in a preview display when using the search function in the 2NDDAY webshop. You can choose one or see all.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Instantaneous search results
With a fullscreen search overlay, we can provide the user with instantaneous search results for a faster shopping experience.
Two designs are added to the basket in the webshop. The summary shows quantity, total prize, and thumbnails of each project.
Two designs are added to the basket in the webshop. The summary shows quantity, total prize, and thumbnails of each project.
Two designs are added to the basket in the webshop. The summary shows quantity, total prize, and thumbnails of each project.
Two designs are added to the basket in the webshop. The summary shows quantity, total prize, and thumbnails of each project.
Two designs are added to the basket in the webshop. The summary shows quantity, total prize, and thumbnails of each project.
Two designs are added to the basket in the webshop. The summary shows quantity, total prize, and thumbnails of each project.
Two designs are added to the basket in the webshop. The summary shows quantity, total prize, and thumbnails of each project.
Two designs are added to the basket in the webshop. The summary shows quantity, total prize, and thumbnails of each project.
Two designs are added to the basket in the webshop. The summary shows quantity, total prize, and thumbnails of each project.
Granyon offers a set of dynamic multi-faceted talents, a passionate team with a creative mindset connected with eCommerce and business success. Their visions for web design offer an original customer experience and a digital brand universe and design that effortlessly stands out in a competitive landscape.
Farah Ragheb, eCommerce & Chief Marketing Officer, DAY Birger ét Mikkelsen & 2NDDAY
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