LEIF Visual identity & website
The fintech, US-based company Leif was created with a mission to remove financial barriers to education so more people in the US have the opportunity to better their lives.
America is known as the land of opportunity – but the opportunity is not equally distributed. People come from different backgrounds, are afforded different opportunities, and are faced with different obstacles. Leif wants to remove these obstacles by eliminating the upfront cost of education and investing in students' future success.
As part of Leif's new Career Services, we strengthened their visual identity and created a new, simple, and user-friendly website. Now both students and schools can easily navigate and find the right solutions for their needs.
Quality education at an affordable cost
Leif provide financing and guidance to schools so every student can afford a great education, and every partner can feel confident about helping them pay for it. They believe everyone deserves access to quality education and a clear path to fulfilling career outcomes.
Quality education at an affordable cost
Leif provide financing and guidance to schools so every student can afford a great education, and every partner can feel confident about helping them pay for it. They believe everyone deserves access to quality education and a clear path to fulfilling career outcomes.
Quality education at an affordable cost
Leif provide financing and guidance to schools so every student can afford a great education, and every partner can feel confident about helping them pay for it. They believe everyone deserves access to quality education and a clear path to fulfilling career outcomes.
Quality education at an affordable cost
Leif provide financing and guidance to schools so every student can afford a great education, and every partner can feel confident about helping them pay for it. They believe everyone deserves access to quality education and a clear path to fulfilling career outcomes.
Quality education at an affordable cost
Leif provide financing and guidance to schools so every student can afford a great education, and every partner can feel confident about helping them pay for it. They believe everyone deserves access to quality education and a clear path to fulfilling career outcomes.
A new, strengthened brand
Leif wanted to keep the leaf icon in the logo. We tweaked the shape by adjusting the whitespace and the shape slightly to a more uniform and wider shape to convey a more digital-ready and friendlier feel. The color spectrum was reduced to make it easier to apply on various backgrounds. The new brand needed to convey both innovation and trust, so we kept using a serif font in the logo and made it sturdier and bolder.
A new, strengthened brand
Leif wanted to keep the leaf icon in the logo. We tweaked the shape by adjusting the whitespace and the shape slightly to a more uniform and wider shape to convey a more digital-ready and friendlier feel. The color spectrum was reduced to make it easier to apply on various backgrounds. The new brand needed to convey both innovation and trust, so we kept using a serif font in the logo and made it sturdier and bolder.
A new, strengthened brand
Leif wanted to keep the leaf icon in the logo. We tweaked the shape by adjusting the whitespace and the shape slightly to a more uniform and wider shape to convey a more digital-ready and friendlier feel. The color spectrum was reduced to make it easier to apply on various backgrounds. The new brand needed to convey both innovation and trust, so we kept using a serif font in the logo and made it sturdier and bolder.
A new, strengthened brand
Leif wanted to keep the leaf icon in the logo. We tweaked the shape by adjusting the whitespace and the shape slightly to a more uniform and wider shape to convey a more digital-ready and friendlier feel. The color spectrum was reduced to make it easier to apply on various backgrounds. The new brand needed to convey both innovation and trust, so we kept using a serif font in the logo and made it sturdier and bolder.
A new, strengthened brand
Leif wanted to keep the leaf icon in the logo. We tweaked the shape by adjusting the whitespace and the shape slightly to a more uniform and wider shape to convey a more digital-ready and friendlier feel. The color spectrum was reduced to make it easier to apply on various backgrounds. The new brand needed to convey both innovation and trust, so we kept using a serif font in the logo and made it sturdier and bolder.
Color scheme
The color scheme has different nuances of green together with neutral colors like beige and light blue – giving a contrast to the dominant green. The brand colors emphasize life and growth.
Color scheme
The color scheme has different nuances of green together with neutral colors like beige and light blue – giving a contrast to the dominant green. The brand colors emphasize life and growth.
Color scheme
The color scheme has different nuances of green together with neutral colors like beige and light blue – giving a contrast to the dominant green. The brand colors emphasize life and growth.
Color scheme
The color scheme has different nuances of green together with neutral colors like beige and light blue – giving a contrast to the dominant green. The brand colors emphasize life and growth.
Color scheme
The color scheme has different nuances of green together with neutral colors like beige and light blue – giving a contrast to the dominant green. The brand colors emphasize life and growth.
A balanced and calm design
The website has a flowy and calm feeling when scrolling and navigating through each page – reflecting Leif as a credible and trustful payment provider while reassuring students and schools about their decision to use their services.
A balanced and calm design
The website has a flowy and calm feeling when scrolling and navigating through each page – reflecting Leif as a credible and trustful payment provider while reassuring students and schools about their decision to use their services.
A balanced and calm design
The website has a flowy and calm feeling when scrolling and navigating through each page – reflecting Leif as a credible and trustful payment provider while reassuring students and schools about their decision to use their services.
A balanced and calm design
The website has a flowy and calm feeling when scrolling and navigating through each page – reflecting Leif as a credible and trustful payment provider while reassuring students and schools about their decision to use their services.
A balanced and calm design
The website has a flowy and calm feeling when scrolling and navigating through each page – reflecting Leif as a credible and trustful payment provider while reassuring students and schools about their decision to use their services.
Reintroducing Leif
We created an animated video for LinkedIn that Leif used to announce their new website and how they have evolved better to serve a wider range of schools and students.
Reintroducing Leif
We created an animated video for LinkedIn that Leif used to announce their new website and how they have evolved better to serve a wider range of schools and students.
Reintroducing Leif
We created an animated video for LinkedIn that Leif used to announce their new website and how they have evolved better to serve a wider range of schools and students.
Reintroducing Leif
We created an animated video for LinkedIn that Leif used to announce their new website and how they have evolved better to serve a wider range of schools and students.
Reintroducing Leif
We created an animated video for LinkedIn that Leif used to announce their new website and how they have evolved better to serve a wider range of schools and students.
Tuitions Products
Leif offers tuition products designed to mix, match, and evolve to provide an assortment of services for the widest range of students. Illustrations were used to explain the students' journeys and how each product works in practice.
Tuitions Products
Leif offers tuition products designed to mix, match, and evolve to provide an assortment of services for the widest range of students. Illustrations were used to explain the students' journeys and how each product works in practice.
Tuitions Products
Leif offers tuition products designed to mix, match, and evolve to provide an assortment of services for the widest range of students. Illustrations were used to explain the students' journeys and how each product works in practice.
Tuitions Products
Leif offers tuition products designed to mix, match, and evolve to provide an assortment of services for the widest range of students. Illustrations were used to explain the students' journeys and how each product works in practice.
Tuitions Products
Leif offers tuition products designed to mix, match, and evolve to provide an assortment of services for the widest range of students. Illustrations were used to explain the students' journeys and how each product works in practice.
A personal message
Every blog post ends with a handwritten signature to give more personality to the brand and the team behind Leif.
A personal message
Every blog post ends with a handwritten signature to give more personality to the brand and the team behind Leif.
A personal message
Every blog post ends with a handwritten signature to give more personality to the brand and the team behind Leif.
A personal message
Every blog post ends with a handwritten signature to give more personality to the brand and the team behind Leif.
A personal message
Every blog post ends with a handwritten signature to give more personality to the brand and the team behind Leif.
Core beliefs
Leif's approach is rooted in their four core beliefs: Partnerships, flexibility, transparency and comparison.
Core beliefs
Leif's approach is rooted in their four core beliefs: Partnerships, flexibility, transparency and comparison.
Core beliefs
Leif's approach is rooted in their four core beliefs: Partnerships, flexibility, transparency and comparison.
Core beliefs
Leif's approach is rooted in their four core beliefs: Partnerships, flexibility, transparency and comparison.
Core beliefs
Leif's approach is rooted in their four core beliefs: Partnerships, flexibility, transparency and comparison.
“Very insightful, easy to work with, and all around terrific partners”
Curious about starting a design or digital project with Granyon? Get in touch! Rest asure we are the nice guys. No spamming or self-absorbed attitudes.
Curious about starting a design or digital project with Granyon? Get in touch! You can rest asure: we are the nice guys. No spamming or self-absorbed attitudes.
